On September 11th, 2015 Snapchat rolled out the 9/11 We Remember filter. We believe this is the first time Snapchat has used this filter as last September 11th Snapchat Stories were not nearly as popular as they are today. Although Snapchat Stories were released on October 3rd, 2013 it is a feature that has really taken off in 2015. Here is the 9/11 Snapchat filter:
Snapchat has done an amazing job of creating filters for specific days and events. We all know about the geotagging and location filters but the filters that can be used on holidays and specific days have become extremely popular. I am 100% positive Snapchat is using this to reach out to advertisers so they will create their own filter. Snapchat is already partnering with McDonalds for location based filters. It is all in due time before other retailers and restaurants jump on board.