Plans for a new hotel located at 210 W. Rosemary St. have been unanimously approved by the Chapel Hill Town Council as of October 20, 2014. The hotel will stand at the corner of Church Street and Rosemary street, bordering the historic Northside neighborhood. The development will cover three quarters of an acre on the block, replacing Los Potrillos “Los Pos” Mexican restaruant, an attorney’s office, as well as a chiropractors office.
The plans were proposed to the Town of Chapel Hill by OTO Development, based in Spartanburg, SC, and approved as a part of the Rosemary Imagined, now the “Downtown Imagined,” initiative. The Downtown Imagined plan, headed by the Town of Chapel Hill and Chapel Hill Partnership, hopes to revitalize downtown Chapel Hill as a hub for retail, dining, and entrepreneurial and technology ventures. Besides the hotel, a current draft plan also foresees the development of parks, greenways, and shops in the downtown area.
The Rosemary Imagined plan lists several other lots along Rosemary and Franklin streets as potential development sites, including where neighboring business Pantana Bob’s (305 W Rosemary Street) currently stands.
Though development dates have yet to be released, OTO Development is working on a timeline for construction.
The hotel will be a part of the AC Marriott collection, a “cosmopolitan” group of hotels that follow an “upscale urban-inspired” design. AC Hotels and Marriott currently have four locations across the globe: New Orleans, Miami, Paris and Kansas City. While prices vary at each location, the Chapel Hill AC-Marriott hotel will go for $145/night, considerably cheaper than competitors the Franklin ($189/night) and Carolina Inn ($220-$250/night).
The Chapel Hill location is set to be a four-story mid rise building, which will mirror the height of the 140 West residential and commercial development across the street. A swimming pool and adjoining outdoor eating area, as well as a library, small meeting room, and a media room will round out the confirmed amenities of the OTO blueprint. The hotel will also house about 120 rooms and 117 underground parking spaces. Property tax revenue from the establishment will amount to around $200,000 annually.