Amazon and Netflix delve into the world of feature films
Well, it seems as if Amazon is attempting to bring some much-needed competition into the realm of online video streaming, which is currently dominated by Netflix.
Amazon, which won big this month at the Golden Globes–taking home two trophies for it’s original Amazon Prime series, Transparent, is looking to take their empire to the next level by sponsoring indie film production. Partnering with mega movie chains, Amazon will release upwards of 12 independent films a year, beginning in 2015. The plan is to release the movies in theaters and then offer the films for viewing on Amazon Prime as soon as 90 days later.
This news comes on the heels of Netflix’s announcement that they would be producing and releasing a sequel to Crouching Tiger, Hidden Dragon. However, unlike Amazon, Netflix is getting the ax from movie chains like AMC and Cinemax, who refuse to sponsor the deal that the movies would stream as soon as 2 weeks after theatre release. Instead, Netflix will partner exclusively with IMAX to release the film initially, then push Crouching Tiger, Hidden Dragon 2 onto its online streaming service.
The opportunity to partner with Amazon or Netflix is huge for independent filmmakers, who face an extremely competitive climate for movie production. We shall see who comes out on top later this year! But with awards season knocking on our door, the battle is closer than we may think. Which online streaming service, Amazon Prime or Netflix, will take home more awards this season? Let us know in your comments below!