We did a test study over the last week determining if Google was ready to take on real time events. The answer is no. When posting an article to a newer website there is a good chance you will get the article to show up in search right after it is fetched and rendered but within 48 hours that article will disappear. If you are looking to rank at a specific time you are going to go crazy.
So, why is it that articles and blog posts disappear after 48 hours then come back a few days later? This has been something we have never been able to figure out. It makes no sense as to why Google would rank a resource and then make it disappear for a few days. Some of the “experts” may want to look at your link portfolio or your structured data markup or something else technical but that is not the reason.
There is no explanation. We have inquired and most of the Google engineers we talked to have no idea why this happens. The only reasonable explanation is the age and power of a website matters. This means that if you want to rank for Christmas songs and you start your website in December you have zero chance; no matter how unique or amazing your content is.
This is heartbreaking to creative minds that want to get a website off the ground and running. It also tells us that in the first 60 to 90 days of a website, it is better to market on Facebook even though the audience is hard to reach on that platform. At least the articles and ads won’t suddenly disappear when you need them the most.
Have you seen your articles or resources disappear about 48 to 72 hours after they have been published and ranked? Did you figure out how to fix it? Did the age and power of your website help to fix this problem later on?
Ultimately, the goal would be to build a very powerful website that has an amazing link portfolio. When you do this, your articles will immediately get crawled, indexed and ranked by Google. You won’t have to worry about them disappearing at a later time because of the power of the website. If you are just getting started with your website, keep this in mind and recognize that your articles are going to disappear randomly. Most of the time, they come back and rank even higher.