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On a day in which there were a number of highly viewed NFL Snapchat stories there was also a story showing the Chicago Marathon sponsored by Bank of America. It is very interesting that Bank of America sponsors a marathon in which Jamie Dimon, the CEO of JP Morgan Chase, is located in the city it is run. One would think JP Morgan Chase would be all over advertising this particular event. There were plenty of Bank of America signs in this particular Snapchat story. They definitely got their money’s worth. Here are a few of the screenshots I took:
There was also signage for Merrill Lynch which is now owned by Bank of America. If you have ever been through the marathon “process” a lot of these videos and pictures will look familiar to you. I think it is a good idea for Snapchat to feature some of the events that are not major sports.