McDonald’s kicked it off on Monday, June 16th, 2015 as they signed up for the first Snapchat geofilters for a business. Here is what they looked like:
When visiting any McDonald’s Snapchat users will have the option to add one of these filters to a Snap video or picture. One would imagine tens of thousands of McDonald’s filters are being used in Stories every single day. No one knows if McDonald’s is paying for each filter used or each view of a Snap with the filter.
One of my friends brought up a very good point. If you had 1 million Snapchat followers and you shared a Snapchat Story with the McDonald’s filter you would likely get close to 500,000 views which could cost McDonald’s a pretty penny. Can you imagine if specific Snapchat users got a portion of that profit? I think this is where we might be headed with Snapchat.
At this point, some of the companies that would be smart to get on Snapchat filters would be WalMart, Wendys, Starbucks, Barnes & Noble, Victoria’s Secret, AMC Theaters, Chipotle, Nike, Steve Madden, Michael Kors, Forever 21, Apple, Sperry, Zoe’s Kitchen, Bojangles, Chick Fil A and many others. It will be interesting to see if Snapchat opens up this opportunity to local retailers and restaurants.
What companies and restaurants do you think need their own Snapchat geofilter?