The world we live in has changed quite a bit; especially when it comes to marketing budgets. In years past, personal injury and car accident lawyers spent the majority of their budgets on television and radio advertisements. We have all seen the “heavy hitters” personal injury lawyer commercials that come on late at night. Some are hilarious, some are downright terrible and some are extremely well done. That said, you remember the name of the law firm because of the TV commercial or radio spot. That is changing in the current advertising environment.
No longer is it the case that every car accident lawyer in Houston is fighting for a TV commercial on the 10:00 pm news. Even though radio stations still have a huge audience, law firms realize that individuals driving down the road are not going to remember a phone number or even the name of their firm; no less a website URL.
With this being true, a large number of law firms throughout the United States have decided to spend money building out a web presence and ranking on the front page of Google search. To be #1 for Los Angeles car accident attorney is as good as 20 commercials on the late night news. What is even better about ranking in Google search is the fact that a website is available 24/7/365 and doesn’t end. A TV commercial or radio spot lasts 30 seconds or less. Once that commercial is over, the law firm has lost the attention of the end user.
Google has known this for years which is why they charge in excess of $100 a click for personal injury keywords in competitive markets. If you are a personal injury law firm in Los Angeles, Houston, Chicago, Atlanta or Miami you are going to spend over $5,000 a month with a semi aggressive Google Adwords marketing campaign. Some law firms are willing to do this because they know they will show up at the top of Google search results.
Rather than trying to chase the cost of clicks it might be best to spend money on personal injury law firm SEO. Search engine optimization is a strategic way to help a website ranking higher in Google search. In laymen’s terms, it is a way to get to the top of Google within Google’s guidelines. For those in the know, SEO is amazing content, quality links and back end coding. Personal injury law firms are often willing to spend a significant amount of their marketing budget on SEO and website optimization because they know the long term value of ranking on the front page of Google search.
If you are interesting in SEO for your law firm feel free to reach out to us at firstname.lastname@example.org. We have a number of monthly SEO packages that can help your law firm rank higher in Google search. Even if you are a young lawyer looking to build your practice, it would be smart to get started early. If you wait another year you will be behind the curve and your competitors will have built out fantastic websites that are ranking very high in search.
There are a number of law firms that start out doing criminal defense or DWI law. These types of firms eventually evolve into personal injury law firms as this is where the money is. If you are a criminal defense lawyer that would love to get more car accident or personal injury cases, feel free to reach out to us today. We will be more than willing to help you build a web presence in which you can acquire personal injury cases in the near future.