Every single year there are thousands of articles explaining the new “Google standards” when it comes to search engine optimization (SEO) and ranking in Google search. I have received countless emails and phone calls for professionals and businesses inquiring about the cost to update a website to meet the 2016 guidelines. Before spending $5000 to update your website let’s lay some groundwork on what is needed to rank in Google search.
An Easy to Crawl Website
If you want to rank in Google Search you must have a website that can be crawled by the Google spiders. If the Google spiders cannot crawl your URL or domain you will never see it show up in Google search. The easiest way to make a website crawlable is to install WordPress. WordPress is, by far and away, Google’s favorite website backend system. In fact, after installing WordPress many of the technical aspects of SEO you once paid for will be done for free.
If you have any questions about installing WordPress into your website do not hesitate to reach out to me at firstname.lastname@example.org. I have helped many businesses and professionals improve their search rankings by installing WordPress.
Links Will Always Matter
When it comes to SEO and ranking in Google search links will always matter. The Google algorithm was built on links and content. Think of that thesis you wrote in college. Your thesis editor likely told you, repeatedly, to find more sources for your bibliography and more content for your body. This is how the Google algorithm was created. The bibliography of your website are the links that are pointing back to it. The more quality links you have the higher you will rank in Google search. Do not think that you need thousands of links to rank. One high quality link is more valuable than 1000 low quality links. In fact, low quality links can get your website penalized.
Content is King in the Eyes of Google
Content will always be king when it comes to ranking in Google search. Content is what will generate those high quality links. If you have the desire to rank a website in Google search you will need thousands of amazing pieces of content. If you do not have the ability to write this content it would be wise to hire someone that can. This can be in the form of an employee such as a paralegal or temp employee or a copywriter that has experience writing for the web.
If you need a team of writers or an individual that can help get your content rolling do not hesitate to reach out to me. I have a team of amazing SEO copywriters that can create unique content on any subject.
Websites in 2016
If you want to rank in Google search in 2016 you will need to install WordPress, publish amazing content and naturally acquire quality links. This is SEO. If you have the desire to rank ahead of your competitors reach out to me today at email@example.com as I have a number of monthly packages that can make your website a money generating machine.