Today, I had the opportunity to sit down with Len Raleigh. The objective was to discuss some marketing strategies when it comes to social media and the Internet, in general. I met Len at a Google Local Experts event at Tyler’s Taproom in Durham, NC and we have corresponded via email and Google+ ever since. This guy is the king of guerrilla marketing. He has some truly unique ways to reach an audience. I will not reveal all of his secrets but let’s just say he knows how the Internet and Google search works. During our lunch meeting he opened my eyes to a brilliant content creation strategy. Here it is:
Photos for Eight Straight Weeks
Len always wanted to raise puppies. On May 31st his German Shepherd had puppies and he did what any proud father would do – took lots of photos and pictures. Every day, for eight straight weeks, Len posted a picture or video of his German Shephard puppies on his website. He also took the initiative to create a Google+ page. As we continued to discuss his “marketing strategy” I realized Len was an SEO genius. All he wanted to do was to push content that his audience wanted to see. Anyone searching for German Shepherd puppies wants to see photos and videos of German Shepherd puppies. After creating this amazing content, he now ranks on the front page of Google for many regional German Shepherd puppies keywords. He is getting so much targeted traffic that he receives multiple emails a day asking if he has any puppies available.
It is important to note that not everyone should post a daily picture of puppies on their website. That said, I think it would be very smart to come up with something business related to publish consistently. Some of Len’s puppy blog posts were no more than 100 words. The content was valuable because it was a picture the audience desired. Even if you are an attorney or a doctor there are still pieces of content you can post on a daily basis. Maybe it is the pond outside your office. Maybe is it the first hole tee box at your country club. Heck, it could even be your fish tank. All of these things will change over time. This will help you generate some fresh content.
If you are struggling to come up with a daily photo related to your business contact me at firstname.lastname@example.org. I will be more than happy to brainstorm some ideas. I know we are all busy, but this would be as easy as snapping a picture with a smartphone and sharing it to your website. This can be done in less than 15 minutes. Within a few weeks you may find that your website ranks on the front page for keywords you would never have even considered. Google wants fresh content and you will be providing it in the form of pictures and words.
Create a Strategy
After having a very long lunch meeting with Len I realized there are plenty of ways to create unique content on a daily basis. I live next to a pond that is surrounded by trees. I can take my Nexus 4, snap a photo and upload it to my website. Most of you know I am going to go well beyond that. I can grab my Nikon D5200 and snap an HDR photo from the same spot every day. It would be interesting to see how the seasons change the grass and trees. I will also be interested to see how the sun sets in a different places as the year progresses. In fact, I may decide to do this. Let’s see if it happens!
I would strongly suggest creating as much content as possible for your business. If you are struggling to create content please reach out to me at email@example.com and we can discuss a business relationship. I love creating content. Whether it be articles, photographs, podcasts or YouTube videos I enjoy implementing a unique strategy that very few are using. This has helped many of my clients increase business in the last six to nine months.