What Does Cus Crise on the Celtics Shirts Mean?

If you are watching the Boston Celtics vs the Cleveland Cavs in Game 7 of the NBA Eastern Conference Finals you have likely noticed the shirts the Celtics are wearing that say Cus Crise. So, what does this mean? It actually means C Us Rise. The C is for Celtics. In our opinion, this is a terrible marketing effort, but this is what the Celtics thought would be a good idea.

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