If you are the owner of a dermatology practice and would like to increase your exposure online, reach out to Jesse Wojdylo of Wojdylo Social Media at firstname.lastname@example.org.
Gone are the days of only increasing traffic to your business through word of mouth. Though still an important factor when choosing services, especially health services, the greatest way to increase the number of customers coming through your doors is by upping your game on Google search (SEO) and social media.
As a dermatologist or owner of a dermatology practice, you already have to work harder to get patients in your office than, say, a general practitioner, because of your specialization. People may not think they need (or may not know they need) to be under the care of a dermatologist unless they develop an issue that their regular doctor cannot assist them with. So, how can you let the average person know about the services you provide? By expanding your social media presence in a number of different and effective ways.
As of this month, there are 1.35 billion people using Facebook, 284 million people on Twitter, 300 million on Google+, and 750 million people using Google Chrome as their primary search engine, according to ExpandedRamblings.com. Therefore, the chances of potential patients in your area being active on one or more of these social media platforms is very high. Check out the ways to increase your social media presence on each of these sites:
Besides being a great way to keep in touch with old friends or share baby photos with family, Facebook is also an excellent promotional tool for businesses. By creating a page on the site, your current customers can “like” you on the site and “share” your page with friends and family. But you have to hold up your end of the bargain. You can update your page with all of your contact information, including location and business hours, and stay engaged with your clients by offering discounts and deals, updates on holiday schedules, and maybe most importantly, share articles about dermatology and serve as a forum for patients who are suffering from the same dermal ailments. Starting discussions on your Facebook page is a great way to engage a potential client. Sharing photos of different skin conditions, or results from different acne treatments, for example, is also an option on this platform, and is great for those who are more visual learners. Facebook also has the option of sidebar advertising and paid page “promotion” that other social media sites do not have.
Twitter is an excellent avenue for those who appreciate brevity. Allowing only 140 characters per post, it is a terrific platform for sharing links, articles and news about your business, as well as quickly responding to customer inquiries. A lot of the work on Twitter is taken care of for you if a person “tweets” at you as you have the option to “favorite” or save their interaction, and “retweet” or share with your other followers. Twitter is the original employer of the “hashtag”, a tool to compartmentalize topics online so that a reader can follow all discussions about a particular subject or event in one place. Learning how to use a hashtag to your advantage could be key to driving business your way online.
Google+ and Google Search on Chrome
In the last several months, many businesses have focused on their presence on the Google platform. Google+ is basically an all-encompassing profile for a person and especially a business. Keeping your information up-to-date on Google+ is crucial to your success (or failure) when trying to increase an online presence, and eventually, your business clients. Presenting yourself and your business on Google allows you to be searched by the aforementioned 750 million people using the Google Chrome search engine, found on Google’s extensive Maps application, reviewed by clients already visiting your dermatology practice, visually represented through photos of your office and staff, and finally, accessed across many devices, such as phones, computers, and tablets, as Google Chrome and Google+ are available in a number of different, easy-to-to-read forms.
Of course, an optimal presence on any of these sites or search engines cannot be achieved alone, even if you fancy yourself a social media whiz. In order to best represent your dermatology practice, you will need a copywriter to create content for you that will drive people to your social media accounts, your website, and eventually through the doors of your office. SEO, or search engine optimization, requires thoughtful tactics and wording to make your business appear at the top of Google, Yahoo, or Bing search results, and again, cannot be done effectively by oneself. And with over 81% of adults using the Internet to search for health information, according to a 2013 Pew Research study, being at the top of that search result list is absolutely crucial.
That is where the help of an experienced social media expert comes in. To increase traffic to your site and business, and learn how to share your business through blogs, articles, and social media engagement, contact Jesse Wojdylo of Wojdylo Social Media at email@example.com.