February 2015 Google Panda or Penguin Algorithm Update Looming?

Over the past several weeks there have been several message boards abuzz with a possible Google algorithm refresh. Today, in a Google Hangout, Google employee John Mueller confirmed there has not been a Penguin or Panda algorithm update in the month of January 2015. If this is the case, why are some website owners seeing a major adjustment in their search traffic? This could be a technical refresh or it could be something else. What it does tell me is that in February of 2015 we are likely to see some type of Google algorithm update.

You can get the full context of the conversation by clicking the timestamp on the tweet and reading the discussion that I was part of. In more words or less, Google has confirmed there has not been an algorithm update any time in January 2015. Almost all of my clients have seen steady search traffic and there has not been a major move up or down for visitors to their websites. Some of my clients that are seasonal have noticed the normal seasonal trends for their websites.

As we move forward into February 2015 it makes sense that Google would do a refresh of Panda. Panda 4.0 was released in May 2014 and we have only seen one refresh which came in late September 2014. There have been some small tremors and refreshes here and there but nothing substantial. A major refresh may come in late January or early February 2015 as this will be four months since Panda 4.1. Only time will tell but it is about time for Google to roll out these new updates.

As far as Penguin, Pigeon (local search) or some other animal that begins with a “p” there have been rumors. Unless you are on the campus in Mountain View you likely do not know when the next major algorithm update will happen. That said, rumors and predictions are always flowing on message boards and other discussion forums. What do you think? Do you think we will see a panda or penguin update in February 2015? Will we see a completely different algorithm update with a new name? Continue the discussion below.


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