Something that almost no webmasters, website owners or SEO’s do is update old articles, resources or pages. In our opinion, this is a huge mistake. In fact, by updating a page, you are adding content which could help the resource rank higher for long tail keywords. In the long run, the more quality content on a page, the higher it is going to rank – all things being considered. Why neglect one of your most powerful pages or articles by leaving it stagnant for many months or years?
So, if you decide to update a blog post, page or resource, do you need to fetch and render it within Google Search Console or Google Webmaster Tools? You do not have to, but if you want Google to crawl the page quicker, you should fetch and render. We like to fetch and render any update we do to a website. If you publish a blog post, add an image or simply adjust some of the content, you should fetch and render the page within Google Search Console.
The reason this is important is timing. If you update a resource for an event happening on July 4th and the Google spiders do not crawl the page until July 15th you have lost the opportunity to gain search traffic and website visitors. This is like getting someone Valentine’s Day flowers on February 26th.
If you struggle to update your content and outrank your competition please feel free to email us at firstname.lastname@example.org. We have copywriting and SEO packages that can help you rank at the top of Google search. If your business would benefit from ranking at the top for numerous Google search results it would be wise to update some of your best resources then fetch and render them in Google Search Console. If you do not know how to do this do not hesitate to contact us today.