What Does a Good SEO Firm Do for Personal Injury Lawyers?

If you are a personal injury law firm looking for SEO and content services contact us today at jesse@wojdylosocialmedia.com. We offer monthly packages that can help you rank at the top of Google search in a short amount of time.

Over the last several years the SEO industry has been completely turned upside down. SEO firms, companies and boutique agencies that were once able to easily rank personal injury firms now find it impossible to crack the first five pages of Google search. In fact, a number of personal injury firms have come to us asking what to look for in a good SEO firm or agency.

Unfortunately, many SEO firms and agencies do not know how to effectively rank websites in Google organic search. They write a 55 page proposal outlining all the “steps” that must be taken to rank for competitive keywords yet their own business website doesn’t rank. One would think if an SEO firm knew how to properly rank a website, they would rank their own.

Almost every SEO company that cold calls or sells a package to a personal injury law firm will state the importance of backend SEO coding, content and links. These same companies do not provide any quality content and they seek out directory links that are actually detrimental to the website. While links and content are extremely important, the type of content and value of the links matter to the Google algorithms.

A great SEO firm will produce daily content that is 100% unique. This means they are writing content that is not in broken English. They are not sub contracting it out to websites that will do content for $3 an article. They are not writing 100 word blog posts that are published on 50 different legal websites.

To rank for competitive keyword phrases such as Chicago car accident lawyer or Los Angeles personal injury lawyer, it takes consistent content being updated to a website. If any SEO firm does not commit time and effort to daily blog posts or updated resource pages, you are not going to rank for competitive keywords.

Another important deliverable a great SEO firm will offer is quality link building. This does not mean your website should acquire 50 links a month. In fact, one or two high quality links a month will be worth much more than 50 directory or social media links. We have tested the importance of links and have repeatedly seen that fewer high quality links will rank a personal injury website much higher than a large number of low quality links. Don’t be fooled into thinking an SEO firm can help you acquire 500 links in a month. If they do, you will likely be hit with a Google penalty in the near future and they will try to sell you a penalty removal package for even more money.

The back end coding of a website does matter. Fortunately, WordPress makes it very easy for anyone with website design experience to properly SEO the backend of a domain. For this reason, we only work with personal injury law firms that have a WordPress website. There is no point in paying an HTML specialist hundreds of dollars for something that can be done in seconds with WordPress.

If you want to rank on the front page of Google search for personal injury and car accident keywords feel free to reach out to us at jesse@wojdylosocialmedia.com. We offer a number of monthly content and SEO packages that can help you outrank your competition and remain at the top of Google search for years to come. If you have any questions as to what a great SEO firm, company or boutique shop should do for your website, reach out to us today. We will give you an honest assessment of your personal injury law firm website.


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