Today, Google updated their Adsense dashboard, and one of the cards is for Bid Types. This shows Adsense publishers which type of ads are making them more money on their website. There are four bid types including CPC, CPM, Active CPM and CPE. The two most popular bid types are CPC and CPM. So, which ones will make you the most money on your Adsense website.
First of all, let’s make it perfectly clear that only websites that receive a significant amount of traffic are going to make money on advertising. If your website is getting 50 to 100 visitors a day you are going to make pennies on the dollar. If your website is getting over 10,000 hits a day, you can make some money.
CPC stands for Cost Per Click while CPM stands for Cost Per Thousand. Don’t ask us why it is an M and not a T. That is for advertisers and Google to figure out.
So, CPC is the amount a company is going to pay per click. This varies based on the product and company. It can be anywhere from $0.02 to $15.00. Many website owners are going to find they are making more money on CPC compared to CPM. While Google often pushes CPM on YouTube and websites that feature video, it is not as profitable for text based websites.
When digesting this information and determining how to make more money on your Adsense website, understand that you cannot control anything about the Bid Types. This is an auction that Google controls and you are not going to be able to encourage buyers to pay more for space on your website.
The best thing you can do is create amazing content that will drive more traffic to your website. The more traffic you receive, the more willing advertisers are willing to pay to display ads on your site. Also remember that content is important. If you are discusses elementary school pencils vs Ferrari cars you are going to find both the CPC and CPM are very different.
Finding a happy medium of content that is search versus a high quality audience can be very difficult. We suggest you write about what interests you and the rest will fall into place.