This is a question I ask myself every single day. I am one of those website owners that crunches data almost every waking minute. When you ask me how many search visitors I had to my website yesterday I can tell you to the exact number. That said, Google Analytics is not as easy today as it was just a few years ago. Gone are the days of seeing every single search phrase people were searching to find your website. Now, we have Google Analytics custom reports that can be set up to find almost anything but most are not intuitive nor easy.
If you are struggling with Google Analytics in late 2015 and into early 2016 you are not alone. Rather than spending multiple hours every single week just grinding through the data I would strongly suggest figuring out what type of visitors you want to your website. Do you want Facebook or social media traffic? Do you prefer search visitors? Do you have a huge audience on Twitter that loves to read your weekly ramblings? Determine where your visitors are coming from and focus on that.
Trying to be everything to everyone is a recipe for disaster when it comes to Internet marketing success. Personally, I have found my niche of ranking on the front page of Google search. While I never claim to be an SEO expert I do know how to drive search traffic to a website. Rather than trying to learn how to optimize ads on Facebook or build a YouTube subscriber list I continue to grow my website through Google Search visitors.
In the last year alone I have grown this website over 500%. While I know this will not continue I do know that my search visitors are my main readers. I will continue to cater to them. I will also use Google Analytics to look solely at search visitors. I have no desire to set up customized reports telling me how many people came from Facebook vs Twitter. I already know the number is small. While I want as much traffic as possible I recognize that focusing on one’s skill is the most important.
If you are a doctor, lawyer, dentist, orthodontist, real estate agent or mortgage broker there is a good chance you want to rank in Google search. One of my most valuable pieces of content is my personal injury lawyer SEO resource. The only people reading this article are those that search for ways to rank their legal website. They do not find it on Pinterest, Facebook, Twitter or Instagram. They likely do not find it on message boards or news outlets. This is the type of content that a lawyer or attorney is searching for.
If you have a customer or client base that searches for your services or expertise and would like to rank better in Google search reach out to me at firstname.lastname@example.org. I offer SEO, search ranking and Google Analytics packages that can help you get more business online. By focusing your efforts on Google Search marketing you will find that you get more leads and make more money in the long run.