Over the last several years, the Google Business “knowledge box” has expanded quite a bit. If you are a business owner, you have likely searched the name of your business to see what Google is displaying throughout the entire real estate. Recently, Google started showing more “reviews from the web” to help searchers find more reviews for a business.
While Yelp, Google Local and other websites offer valuable reviews, it is important to recognize that some industries are more thoroughly reviewed on different websites. Lawyers and attorneys know that Avvo can prove to be more powerful for local reviews. Avvo and Yelp also show up very high on the front page of search results for car accident and DWI lawyers. With this being the case, it makes sense for Google to display reviews from not only Facebook, but from Avvo and Yelp as well.
This is what the know Google Business “knowledge box” looks like for Houston DWI lawyer Mario Madrid:
The Facebook link is clickable and takes you directly to the business Facebook page, not the Facebook reviews page. As Google’s business Knowledge Graph continues to evolve we would like to see more review websites specific to an industry. Travel businesses and hotels need reviews from TripAdvisor. Medical professionals need reviews form Health Grades. Golf courses and golf instructors need reviews from GolfAdvisor or GolfNow.
As this continues to change we will chronicle it on our website. If you are a personal injury law firm that would like to improve your reviews, rank better in search and get more clients from the Internet contact us today at firstname.lastname@example.org. We have monthly SEO and content packages that can help your website perform much better in Google search.