Well, that was uneventful. The latest Google Panda algorithm update (4.2) rolled out in late July 2015 and no one really noticed anything. I saw some people talking about it on Twitter but there were no major rumblings and complaints. It is usually the case that thousands of webmasters see a change in their traffic and they take to online message boards. This was definitely not the case with the Google Panda 4.2 update. If fact, I didn’t see movement in all of the industries and niches I follow and work with.
So, here is what we know. Google has publicly stated that Panda 4.2 has rolled out but it is going to be a slow process. This means your website may see a spike or drop in traffic randomly and you likely won’t know why. Remember that the Google Panda algorithm focuses on the quality of content. If you are publishing unique, quality content on your website you have absolutely nothing to worry about. If you are going out and regurgitating the same content that is all over the web, there is a good chance you will see your search rankings drop.
Over the next few days I am going to dig deeper into the search rankings. I am also doing a few tests with lawyers, doctors and real estate agents. It will be interesting to see what happens when a large amount of high quality content is published to a website consistently. I know what is going to happen but actually allowing my clients to see it will be well worth the effort.
If you want to avoid all the Google algorithm penalties contact me at firstname.lastname@example.org. I have monthly SEO and content packages that can help your business website rank better in search. Instead of checking your Google Analytics or web traffic every single day you are better off doing what you do best which is running your business. When doing SEO the correct way you have nothing to worry about.