For quite some time there have been rumors floating around that Google Panda algorithm refreshes or updates were happening in real time. That is not the case. You can watch the YouTube Video with Google’s John Mueller to listen to the source himself. You can also watch it here:
Go to the time 23:43 and you will hear the discussion as it relates to Google Panda real time updates. Anyone that has worked with algorithms and/or ranking websites in Google search knows just how difficult it is to have anything work in real time. In fact, most of my websites and my clients websites do not get crawled and indexed by a Google spider for several hours and possibly several days.
If a Google spider cannot crawl and index highly trafficked pages how in the heck is the Panda algorithm update going to happen in real time? While this may happen in the future it is definitely not happening in March 2015 and I would not expect to see it happen anytime soon. Google is more focused on their mobile search update which will happen on April 21st, 2015 and other issues.
Honestly, I don’t think we will see Google real time algorithm updates anytime in the near future. It is just too hard to do. When Google Plus was first gaining steam back in 2012 and into 2013 there was quite a bit of chatter about Google adjusting their algorithms to focus more on social signals and social power. While a link from a power Instagram profile or a Twitter super user is not going to go unnoticed it is still not the be all, end all when it comes to SEO and ranking in Google search.
If you want to rank on the front page of Google search you must create lots and lots of quality content. If you commit to creating unique content on a daily basis natural links will point to your website and you will find that your search rankings increase. If you have a static, business card website, that is rarely updated you may find that your search rankings start to decrease.
Create quality content and the cards will fall in place. If you need help with a content creation strategy or you need a copywriter for your business website feel free to reach out to me at firstname.lastname@example.org. I have several monthly packages that can help your business rank higher in search which, in turn, will lead to more potential sales opportunities and clients.