Over the last several years, we have been contacted numerous times by individuals and businesses that are struggling to understand why Google indexes and ranks a certain page over another. This can be very difficult for businesses as they want their sales or services pages to outrank blog post or information pages. Sadly, Google doesn’t always see it this way.
Here is an example. Let’s say you are a car dealership. You always ranked for “BMW 5 Series Miami” which sent searches to the specific BMW search page on your website. You recently wrote a great article on the new 2017 BMW 5 series and the changes that have been made. While this is a fantastic article, it is much more informative and isn’t looking to sell BMW vehicles. Now, the new blog post or article is ranking and the sales page is not. In fact, it is often the case that the new information article actually ranks lower and the sales page disappears.
So, why does Google do this? Google is not perfect. In fact, there are many instances in which the Google Spiders make mistakes. In the last three months alone we have witnessed numerous websites that completely disappeared from search for three to five days only to show up again ranking higher. Sometimes it is the case that Google Spiders crawl a page, rank it and remove the other page.
Before going crazier, it is important to remember that it sometimes takes time for Google to sort things out. We know you are running a business that needs to rank but if you start making immediate changes you may break it completely. The best thing you can do is to update the sales or services page and fetch and render it in Google Search Console. Wait a few days and see what happens.
If this does not work, email us at firstname.lastname@example.org and we will see what we can do to help. Personal injury lawyers, orthodontists and mortgage brokers have seen this happen to them in the last few weeks. While many websites are off to a great start in 2017, some are struggling to clean things up when it comes to the backend coding.
Rather than trying to redo your entire business website, it might simply take a few tweaks to get things back to running smoothly. If your blog posts and articles are outranking your services pages, do not hesitate to reach out to us today.