The latest Google Algorithm has been announced – Google RankBrain. To sum it up, this is Google’s ability to better understand what people truly mean when they are searching for something. Instead of ranking for just Los Angeles personal injury lawyer you will want to make certain you rank for a plethora of long tail keywords related to the legal industry. The best way to do this is to have a wide variety of unique content on your website.
Google publicly stated that Google RankBrain is the third most important factor when it comes to search rankings. The first two are obviously content and links. This means your legal website must have 100% unique content that is not focused on one specific area of practice or keyword phrase. The more keywords you rank for the higher your website will rank in Google Search.
If you want to rank for [my city] car accident lawyer you will likely find that you must have dozens of articles related to this topic. If you have a single area of practice page for car accident law it is going to be extremely difficult to rank #1 on Google search. While competitors have been able to do this in the past it is going to be much different in the future. I encourage all personal injury lawyers to come up with a content strategy to focus on areas of practice in which you want to rank. At least 10 to 20 blog posts should be written with a focus on that area of practice.
In my opinion, you cannot have too many blog posts, resources, YouTube videos or audio files on a subject. The more unique content you have the further you are going to separate yourself from the competition. If you want to rank #1 for personal injury lawyer related keywords in your area contact me today at firstname.lastname@example.org. I have a number of SEO and content monthly packages that can help your website perform better in Google search.
With the new Google RankBrain algorithm now in effect it is time to make certain you have hundreds of unique blog posts that rank on the front page of Google search. The more long tail keywords you rank for the higher you will see your areas of practice pages. While links and content will always be important, 100% unique content that has never been published has just become a huge ranking factor. Look for this to continue as we move forward.
Lawyers that have been in the SEO industry for a number of years can clearly remember how much the search rankings changed after Penguin. It will be interesting to see how the rankings change now that RankBrain is live. Have you see the search rankings for your law firm adjust in the last 30 to 60 days?