On Wednesday, November 9th, 2016 the “Links to Your Site” section of Google Search Console, the old Google Webmaster Tools, is down. We have noticed this on all of the domains we manage. This is what it currently looks like:
When you log in and see this, do not automatically assume your website has been penalized or all of your links are gone. We would imagine Google will fix this in the next 24 hours. In the meantime, go create some amazing content and you will receive a few natural backlinks that will show up in the next few days.
For those wondering, the backlinks have been very slow to show up in Google Search Console throughout the entire month of November. There has been about a 30 day delay in links showing up even when you “download the latest links” you will find that the more recent links are nowhere to be found.
Maybe this is Google cleaning everything up before the holiday shopping season truly begins.