In the past, I’ve written about how to get traffic to an outside website using Twitter. I have an extensive article available to anyone who wants to learn how to better generate website traffic from Twitter and other social media sites. However, what if you want to flip that around? What if you don’t have followers on Twitter, but you do have a following on an outside website? Maybe you’re a popular blogger online, but you haven’t exactly made the jump to Twitter yet. While I haven’t actually been in this position — I gained followers on Twitter before I even started writing blogs — I think it’s highly possible to grow a Twitter following through writing blog posts. And I don’t think it’s much different than generating blog traffic through a Twitter account first. With a few simple steps, you should have a strong Twitter following through your blog posts in no time at all.
If you’re looking to grow a Twitter following through writing your blog posts, the first step is obviously to set up a Twitter account. It’s free, it’s simple and you shouldn’t have any issues with the actual setup. Before doing anything else, even tweeting, make sure your account represents you the way you want to be represented. If you have a blog with any kind of following and you want that following to follow you to Twitter, be sure that your account is recognizable.
Don’t stray too far from how you appear on your blog. Keep the screen name similar to how readers already know you. If readers know what you look like from a photo on your blog, consider using the same photo as your profile picture on Twitter. Tell people who you are in your bio. Your bio is how people will decide to follow you, and if you have readers looking for your account, it’s most likely going to be the main way users will recognize you.
You probably could have guessed that this would be the second step. If you’re just starting out on Twitter, few things will help you gain credibility and followers more than simply sending out a few decent tweets. Unless you’re JK Rowling, most people aren’t going to follow an account that never tweets. It’s also important to keep in mind that people don’t want to be spammed either. Tweeting constantly doesn’t do any good. Unless you’re live tweeting a TV show or you’re just particularly chatty, you shouldn’t really need to tweet any more than ten to twenty times per day.
Make sure your tweets represent who you’re trying to be online. If you’re a blogger who shares special recipes, tweet a fair amount about food. If you’re a comedy blogger, you might want to shoot for some humor in your tweets. When people search for you on Twitter from your blog, they’re going to expect to see something fairly similar to what they see on your blog. If you stray too far from that material, especially when you haven’t been on Twitter for very long, people won’t be sure if you’re the person they’re looking for. Make it easy for people! After all, this is social networking we’re talking about. If people have to try too hard to figure something out, they’re just going to give up and move on. Following one person typically isn’t going to be seen as being worth a lot of effort.
Link To Your Account
If you’re trying to grow a Twitter following through your blog posts, this is the most important step yet. The only way that your readers will know that your Twitter account exists at all is if you tell them. I suggest announcing your Twitter account by reserving a section at the beginning or end of one of your new, interesting blog posts. Consider creating a post just to announce your new Twitter account, especially if you can find a way to make the post engaging and fun in its own way. Avoid a dull or mundane announcement; that won’t make anyone want to follow you!
Remind Your Readers
Your Twitter account probably won’t blow up after only one post. Odds are, unless you’re incredibly popular, it’ll take quite a while to build a strong following on another site, Twitter included. Be patient and with every new blog post, remind your readers that they can get even more from you by following your Twitter account. In every post that I write, despite what I’m writing about, I tell my potential readers where they can find more from me. The first contact I list is my email account. The second… my username on Twitter. It’s important to keep reminding people that you’re on Twitter. Never miss a chance to spread the word and gain a few followers.
Use Twitter As A Resource
Twitter is a great place to talk and engage with other people from other walks of life. For me, it’s also been a great way to learn, build new opinions and strengthen old ones. It’s certainly a great place to find information that could be useful for a blog writer. Before I write articles, I often tweet general questions out to my followers. Sometimes it’s nice to have a lot of replies and ideas about a topic before tackling it.
Currently, I’m working on an article about strong and feminine women on television today. I asked my followers on Twitter for their favorite strong female characters, and now I have way more than enough to work with. Though I already had quite a few great ideas for characters to focus on, my Twitter followers were able to point out some characters that I hadn’t even thought of yet. It’s been a huge help. I do this almost any time I write an article. You should too. People on the Internet, Twitter included, are typically very eager to share their opinions. Take advantage of that. Those opinions can be the best thing in the world for a blogger.
Connect With Other Bloggers
These days, everyone is on Twitter, and virtually everything on Twitter is all about engagement with others. Talking to people is the key to it all. Reach out to fellow bloggers and let them know that you’ve joined the Twitter world. If you’re well known, other bloggers will probably give you shout outs. If you’re still trying to break into popularity, Twitter can be the best way to get your name in people’s heads. Reply, retweet and engage, engage, engage. If you’re an aspiring entertainment writer, follow other people in the industry. Listen to what they have to say and learn how to better do what you do.
If you blog about sports, follow other sports writers and any relevant athletes. Regardless of what topic you write about, there are always relevant accounts to follow on Twitter. I know I’ve gotten tons of opportunities through Twitter. I’ve met my favorite singer, scored some great writing gigs (this one included) and connected with a lot of good friends. Most of the journalistic opportunities I’ve had have been because of connections on Twitter. Don’t underestimate the power of social media!
Don’t Neglect Your Account
Just because you’re known for being a blogger doesn’t mean you shouldn’t embrace the world of Twitter too. If you tweet often and well, you’ll not only build an impressive social media following, but you’ll also be able to pull in more readers for your blog. Luckily, tweeting is incredibly easy. It doesn’t take very long to send a tweet and even if you put a lot of thought into what you say, there’s only so much time Twitter can take up.
There’s plenty of time to run a successful blog and tweet regularly. In the end, it’s worth the minimal effort and time. I wrote an article about generating outside website traffic using Twitter and social media. By building a following on Twitter, you can use the tips in this article and reach a wider audience than ever before.
As I mentioned earlier in this post, this stuff doesn’t always happen overnight. Try not to have huge expectations. Just because you’re big on your blog, doesn’t mean you’ll immediately be big on Twitter. Be patient, stick to the steps listed above and have faith that the followers will come eventually. Don’t neglect your account. Even if it takes a little time, Twitter can be an amazing resource to a blogger. Stay with it, and have fun!