Well, here we go again. It seems every single month there is a law firm or law office that contacts me, wants to rank on the front page of Google yet does not have a blog section to their website. There are quite a few large “legal website builders” that state they can help lawyers rank in Google search but they don’t allow these same lawyers to upload consistent content through a blog. How exactly are these law firms going to rank without new content? Is this a smoke and mirrors marketing tactic? Legal websites must have content if they are going to rank for competitive keywords.
For this reason, your website must have a blog. I strongly suggest using WordPress as this is a blog based platform that serves as a website. When WordPress first came out the only option was to have a blog. This is the opposite of most other website builders that started as static websites but have tried to build in a blog function. If you have been considering converting to WordPress do it now! It will make your life much easier and your law firm website will get much more search traffic.
There are a number of companies that have created a large scale network of lawyers that want websites. I commend them on their efforts. That said, I think they need to allow every single law firm the ability to add a blog for free. The content or copywriting should not be free but the blog functionality should be free. If you want a WordPress legal website reach out to me today at firstname.lastname@example.org. I can help you get started in less than a month. Once you have your blog installed and ready to go I also have legal copywriters that can help you rank for some of the most competitive keyword phrases in your area.
By having updated content related to a specific subject area you are telling Google you are the “expert” on that subject. The only way to do this is to consistently update your website through a blog. If you have any questions about ranking in Google search do not hesitate to reach out to me.