An effective social media strategy will reap irreplaceable benefits for your business. If you are the owner of a luxury hotel and would like to improve your search rankings and attract more clients, please contact email@example.com for copywriting and management skills or firstname.lastname@example.org for copywriting and SEO and social media strategic planning.
As the world becomes more and more dependent on technology and the Internet, society has found itself to be in an information overload. Via the computer and smartphone, people now have the ability to see millions of pictures and learn about anything in the world at the push of a button. As a result, there has been an increase in the desire to travel around the world.
This can be seen on any social media website. On Pinterest, there are thousands of boards completely devoted to the perfect vacation. Girls are planning out their dream honeymoon to Hawaii, even at the young age of 16. Bloggers are constantly posting reviews of hotels and resorts that their families have tried, and these articles can receive thousands of hits. Photographers now have the ability to share their photos of the Eiffel Tower and Italian gondolas with anyone in the world. People have always loved to travel – now that these testimonies and adventures can be shared to a large public audience, many Internet users have become more willing and daring to break out of their comfort zones, pick up a passport, and hop a flight to somewhere new.
As a result, it is important to recognize that it is almost impossible to successfully market a business without improving your social media presence and search ranking. This is something that takes time and effort, but will prove to be a very valuable investment.
In order to attract clients in this day-and-age, you must know where to find them. As stated above, they are online and on social media. However, most people will utilize Google search as their first resort when looking for accommodations in locations that they are not familiar with. Therefore, it is crucially important to rank as high in Google search as possible. The higher your website and content ranks, the more likely you are to have fresh clients directed to your hotel every day. If you are interested in learning how to make your website rank higher in Google search, please contact email@example.com.
Some of the most successful up-and-coming luxury hotels have risen to the top through improving their online presence. The same can be said for tried-and-true vacation resorts. However, it is important to realize that this success does not come quickly or easily. When a client searches for a luxury hotel on Google, he or she is likely to search for something along the lines of, “Best Five-Star Resorts in Cancun.” Within this phrase, there are several keywords that are extremely competitive to rank for – as you can imagine, there are tons of high-class hotels in Cancun that are all in competition with each other.
As a result, it is extremely tempting to purchase a package with an SEO agency that promises great results in a very short amount of time. These promises will inevitably fall flat and prove to be a waste of energy and money. This is because most SEO companies aren’t up-to-date with the current Google algorithms, which punish websites that use many of the methods that SEO companies use due to their ease and lack of effort. Therefore, your website can actually be harmed this way.
There are much better and efficient ways to organically create results that will boost your online presence. The best way to create an improved search ranking is through the proper usage of social media. However, most hotel owners and managers do not have the time or experience to do this alone. It is best to hire a social media consultant who knows the ins and outs of online marketing.
How to Begin Improving Your Social Media Presence
In order to improve your search rankings, you must first improve your presence on the correct social media sites. Though they may be popular, Facebook and Twitter hold very little value when it comes to beating out your opponents for those coveted keywords. If you want your luxury hotel to rank for “Hotels with Couples Massages in Las Vegas”, you’re going to have to know how to utilize Google+ as much as possible.
Google+ has a plethora of resources that cause it to have a large advantage in search ranking when compared to its rival social media networks. This is because the social platform of Google+ is intricately linked with many other Google products that directly influence search results. This is where many SEO agencies fail – they do not know how to use social media efficiently and effectively.
Therefore, many business owners have found that hiring a social media consultant or copywriter to be prosperous. When searching for a copywriter, it is important to realize that those with large social media followings have many more opportunities than others. This is especially true on Google+. By hiring a professional, you will be able to witness that all of your interactions that take place on Google+ will yield beneficial results for your business.
Google+ Can Help With Search Rankings
There are certain ways in which Google+ can help your business improve its search rankings. First of all, Google+ posts are directly indexed within search. This is unique as Facebook posts are not indexed in Google search.
There are also Google+ communities, which are also indexed and can be built around your specific business. Communities can be thought of as online groups that users join based on interest. As the administrator of your own community, you can create several “message boards” with different focuses and topics. As more and more users join the community, the larger it will become and the more likely it will be shared and become well-known.
For example, a luxury hotel owner could be the moderator of a community based on the hotel itself. He or she could also branch out and make communities that focus on things such as “Malibu Photography” or “Best Restaurants of the Bahamas”. These communities would serve as references for those who are looking to visit the area, which would inevitably drive traffic to your resort’s profile.
There are several benefits to building a strong community. Having a large, well-kept community based on your five-star resort will act as a referral network for your business. It will also establish you as a Google+ expert on travel and the city in which your hotel is located. Due to the lack of businesses that have currently taken advantage of Google+ communities, now is the time to begin establishing authority.
There are also Google Hangouts on Air, which are video calls between up to eight people. When these hangouts are completed, they are converted to YouTube videos, which are indexed in search as well. Hangouts on Air also contain special features, such as the ability to take questions from the audience and answer them.
For example, a luxury resort owner could host a hangout titled, “Things to Do While Visiting Bora Bora”, or “Top Ten Things to See in Paris”. You will undoubtedly have a large amount of viewers and shares, as these are popular and interesting topics that people will find useful. After being converted to YouTube videos, these hangouts will be yet another resource for potential clients to locate you through. A Google+ power user can help you to perform professional Hangouts on Air. If you have any questions regarding Google+ Hangouts on Air or Google+ communities, or would like to know more about the potential benefits for your business, please contact firstname.lastname@example.org.
The aforementioned Google+ resources are extremely valuable tools that should be taken advantage of. Through Google+, there are several different ways to rank for those competitive keywords that other popular resorts will be fighting for. As mentioned before, SEO agencies are struggling to adapt to using social media tools such as YouTube videos and Google+ communities and posts. Therefore, these resources are not being utilized by most hotel owners, though there are certainly hundreds of thousands of people who will find your content to be useful and intriguing. Now is the time to stake your claim in keywords through the usage of Google+.
Becoming an early adopter of Google+ and its tools will be incredibly beneficial to your business. Through the usage of the aforementioned resources, you will see that there are dozens of ways to rank for certain keywords. Imagine being able to beat out your strongest competitor when people search for things like the hotel with the best poolside bar in the Caribbean. That is absolutely priceless advertisement. By utilizing the Google+ platform, its resources, and the help of its most experienced power users, you are sure to see outstanding results.
With the help of a skilled Google+ user, you will be able to conduct professional Google Hangouts on Air, create Google+ posts that rank well in search, and build a strong Google+ following for years to come.
Investing in a Content Writer
It is also a worthy investment to consider hiring a content writer. Content is inarguably the most crucial part to building a strong social media presence. While Google+ communities and YouTube videos are excellent resources that should be taken advantage of, there is nothing that can replace the true value of an eloquent, well-marketed blog post. Blog posts give you the ability to write extensive thoughts on any topic you choose, something that can’t be recreated anywhere else. These posts can also be organically laced with even more keywords that will help your search rankings.
The more content you produce, the better. The game is simple: the company that puts out the most content with the best social media strategy will become the fiercest competition. You do not want to find out that you are putting out a blog post a month while your strongest competitor is putting out a post a day. High quality content and a strong social media presence will prove to be more beneficial than any SEO agency you could pay for.
By hiring a content writer, you are ensuring that someone is producing fresh content at a rate that you could not do alone, and at a quality that is priceless. No matter how much you pay for billboards and magazine ads, there is nothing quite like having a client search for landmarks in London and stumble upon an article on your website that discusses the history of Big Ben.
The best way to put yourself ahead of the competition is to build up your online presence. It is effective and worthwhile to hire a content writer and a social media guru. A Google+ expert can help you to take advantage of the tools Google+ has to offer. A content writer will ensure that your website reaches its full potential and is viewed by a wide audience for a number of reasons.
If you have any questions and would like to know more about Google+ and hiring a social media guru, please contact email@example.com. If you are looking to hire a content writer with experience in social media, Google+ and SEO, e-mail Lauren Sutton at firstname.lastname@example.org.
Can Small Hotels Compete with the Big Names?
In every industry small independent businesses wonder if they will be able to compete with the big names. This is true in the hotel and tourism industry. There are thousands of independent entrepreneurs that have the hopes and dreams of being the most profitable hotel in a town or city but it is sometimes difficult because they do not have the budget to market much in the way that chains can market.
Some of the big names in the hotel industry include Marriot, Intercontinental Hotels, Starwood Hotels and Best Western Hotels. Some feel as if not being a Holiday Inn, Sheraton, Renaissance or Crowne Plaza will be detrimental to their business. Rather than looking at it the big names as a threat I would look at it as an opportunity. When some of these bigger hotel chains want to make a decision it can sometimes take months and even years to get it up the corporate ladder. If they want to start a social media campaign on Twitter, Google+, Pinterest or Facebook it might take nine months just to get the pieces in place.
If you are a small, independent hotel or even a smaller chain you have the ability to make decisions quickly. By making a decision quickly you can get the ball rolling on a Google+ campaign that will ultimately improve search rankings. By the time the bigger chains recognize what you are doing you can be on to the next thing which might be Google Communities or Google Hangouts. Having the ability to be nimble and try different things has allowed some companies to make money hand over fist. Sometimes it is simply getting over that fear of failure.
If you are looking to get a unique and engaging social media campaign started quickly please feel free to reach out to me at email@example.com. I would love to discuss some of the ways in which I can help your local hotel rank better in search which will ultimately increase your occupancy rate. Having more people stay at your hotel or bed and breakfast will make it much easier to increase the budget on other advertising avenues.