I hear it all the time. “I have 25k followers and get over 5k likes on all my Instagram photos. I know I can make money.” Um, sure. While it is great to have reach on Instagram it is important to remember that you must find online users with an intent to buy. Are your followers willing to buy from you? If the answer is yes you can make a lot of money through your fitness Instagram account. If your followers are not willing to buy from you it is going to be very difficult to make more than $20.
I know, I know. You have a dedicated following that will do anything you ask. Is that so? How about this. Ask your following to go to a website in your bio and leave a comment. Try it. Let me know how that goes. How many comments did you get on said website?
Until you can actually move your following into a position to buy or engage it is nearly impossible to make money off them. You may get a few sponsors that offer you free fitness or nutrition products but they are not going to pay you the tens of thousands of dollars you think you deserve.
If you truly want to make money on your passion of fitness and nutrition create a website that attracts search visitors. Search visitors are the ones that are willing to spend money. Instead of trying to get 25k followers on Instagram try getting 25k search visitors to a website each month. If you have a website that is generating over 10,000 search visitors every single month you will be able to make money. In fact, I would argue that having a popular fitness and nutrition website is a much better strategy than using any type of social media including Facebook, Twitter, Instagram or Snapchat.
If you are one of those very good salespeople that can move people to take action then do it! Get them to a website and encourage them to buy a product. If you can sell products or services through social media you are better than 99.9999999% of users that open their Instagram and Snapchat every single day.
A strategy I would employ is to get people to access your website on a daily basis. You may use Instagram and Snapchat to do this. The conversion rate is going to be very low. If you have 25k Instagram followers you may be able to get 100 of them to go to a website. That said, that is a great place to start if you are looking to make money online.
If you have questions about making money online or through apps like Instagram, Twitter, Facebook or Snapchat feel free to reach out to me at firstname.lastname@example.org. I have been in the space for a decade and understand where the advertisers are willing to spend money.
Get out there, build a website and start making money. Here is how to do it – How to Build a Website that Makes Money.