What is the Minimum Budget to Advertise on Pandora – Is it Worth It?

If you are looking to purchase a “radio ad” on Pandora you are going to have to pay for this placement. Like any prime real estate, getting exposure on a hot channel is going to come at a cost. So, how much of a cost? The minimum budget to advertise on Pandora is around $5000. Note that most ad agencies are going to include a processing fee so you are looking at around $6000 for 100 spots on Pandora. If you are looking to increase the exposure of your business on Pandora reach out to us at jesse@wojdylosocialmedia.com. We have a great deal of experience helping businesses reach a broader audience on this app.

With millions of users listening to Pandora each and every day, the ad spots are very effective. What is even more effective when it comes to Pandora ads is the fact that a business can specify their audience. If you are an orthodontist that wants to focus on teenagers and mothers you may want to choose a spot on a pop or hits channel. If you are a news website you may want to buy an ad spot on some of the news channels. Pandora has demographic data for all its channels. Whether you are looking for 24-35 year old men or 12-18 year old girls, there are advertising spots available.

Before dropping $6000 to advertise on Pandora, it is important to know where your audience is. If you are simply looking for product placement and branding, Pandora is a fantastic opportunity. If your customers are searching for you on Google, you may want to consider SEO before you purchase radio or TV ads. Only you know your business and will be able to determine where your monthly ad money should go.

If you are a dentist, orthodontist or oral surgeon, radio and Pandora are a great way to get your name out there. Once again, if this is something you are considering, do not hesitate to reach out to us today at jesse@wojdylosocialmedia.com. We can help you through every step of the process when it comes to getting an ad on Pandora radio.


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