Should You Optimize or Fix Old Content on Your Website for Better SEO?

There are thousands of websites that have been neglected or abandoned over the last several years for various reasons. Some business owners may find they do not have the time to keep up with the site. Other webmasters may have decided that the investment was not worth it. There are even some that simply have not been updated because the login was lost. Before ditching your business website because someone told you it wasn’t worth the time and effort it is a good idea to get a second opinion from someone that has ranked websites before.

As an experienced Internet marketer I can tell you that age of a website is very important in the Google algorithm. With age comes majority, and links! If a website is several years old and has hundreds of links there is a good chance it can rank in Google search with some optimization of the content that has already been published. Mortgage brokers, loan officers, personal injury lawyers, orthodontists, real estate agents and other business professionals may have a gold mine in their website yet they don’t even know it.

If you would like me to do a full audit of your website to determine if you should optimize or fix old content reach out to me at I can quickly tell if your website has the potential to grow and prosper if it gets a facelift. Sometimes a quick update to the latest WordPress and a few images and internet links to other pages is all that is needed. Unfortunately, most business professionals do not know the proper steps to make a website powerful after years of downtime.

Another important factor in determining the power of an old website is to analyze the link portfolio. Older links are better than newer links in many situations. If you have links that are several years old you may have resources that will rank of the front page of Google search with proper optimization. When thinking about mortgage broker SEO or personal injury lawyer optimization you should recognize that the content you already have has value.

Before spending $10,000 on a new website look at your current website and get a professional opinion on the value of the content and the links. This could save you both time and money down the road.

Leave a Reply

Your email address will not be published. Required fields are marked *