If you are the owner of an oral surgery practice and would like to increase your exposure online, reach out to Jesse Wojdylo of Wojdylo Social Media at firstname.lastname@example.org.
It used to be that, if you wanted more customers, you just provided a great service and told people about your business. Or, going a little further back, someone drove or rode by your establishment and stopped on in if they were in need of a service, and the relationship was built right then and there. Obviously, times have changed quite a bit. Word of mouth is still important when choosing specialized healthcare providers. But the greatest way to increase the number of customers coming through your doors is by changing your social media presence with the help of an expert in copywriting and search engine optimization (SEO).
As an oral & maxillofacial surgeon, you are not going to generate the same amount of “foot traffic” as a general health practitioner or even a dentist, because of your specialization. In all honesty, people won’t be looking into your services unless they are in desperate need of them. And, unless you have an existing relationship with a dentist or orthodontist in your area, you may not get those emergency calls. So, how can you let the average person know about the wonderful service you provide? By expanding your online presence in a number of different and effective ways with the help of a social media expert.
According to ExpandedRamblings.com, there are 1.35 billion people on Facebook, 284 million people using Twitter, 300 million on Google+, and 750 million people who use Google Chrome to browse the Internet, as of November 2014. The chances of a potential patient being active on one or more of these social media sites is very high. Check out the ways to increase your search and social media presence on each of these platforms:
Arguably the most popular social media site around, Facebook is also an excellent promotional tool for businesses, if you know how to make the site work to your advantage. By creating a page on the site, your current customers can “like” you on the site, “share” your page with friends and family, and maybe most importantly, provide reviews for the doctors in your office and for your practice in general. You can update your page with contact information, your location, and business hours, and stay engaged with your clients through updates, any special news or deals you are running (if any), and answer any questions coming in about your practice, or oral surgery in general. Creating a forum on your Facebook page is a great way to engage a potential client. Demonstrating a knowledge and understanding of how social media works may suggest a very modern approach to oral surgery, which is incredibly appealing. No one wants to visit a doctor who is stuck in the Stone Age. Also, like Google, there is the option to advertise on Facebook, though not as specifically as you can on the Google Chrome and Google+ platforms.
Allowing only 140 characters per post, Twitter is a terrific way to share links, articles and news about your business, as well as quickly responding to customer inquiries, comments, and the occasional complaint. A lot of the work on Twitter is taken care of for you if a person “tweets” at you as you have the option to “favorite” or save their interaction, which will forever stay on your page, as well as “retweeting” or sharing with your other followers. Twitter is responsible for the rise of the “hashtag”, a tool to compartmentalize topics online so that a reader can follow all discussions about a particular subject or event in one place. Learning how to use a hashtag to your advantage could be key to driving business your way online, and there are many forums that list popular health tags to get you started. Those can easily be found in a Google search, which brings us to the most important tools of all…
Google+ and Google Search on Chrome
While Facebook and Twitter are nice accessory tools to use in social media, many businesses have switched their focus to their presence on the Google platform over the last several months, and with good reason. Google+ is basically an all-encompassing profile for a person and especially a business. Keeping your information up-to-date on Google+ is crucial to your success (or failure) when trying to increase an online presence, and eventually, your business clients. Presenting yourself and your business on Google allows you to be searched by the aforementioned 750 million people using the Google Chrome search engine, found on Google’s extensive Maps application, reviewed by clients already visiting your dermatology practice, visually represented through photos of your office and staff, and finally, accessed across many devices, such as phones, computers, and tablets, as Google Chrome and Google+ are available in a number of different, easy-to-to-read forms.
Of course, an optimal presence on any of these sites or search engines cannot be achieved alone, even if you fancy yourself a social media whiz. In order to best represent yourself as an oral surgeon and increase the clients coming into your practice, you will need a copywriter to create content for you that will drive people to your social media accounts, your website, and eventually through the doors of your office. Many people, especially in the health field, think that having a person in their office to post every once in a while is enough, but not if you want results. Search engine optimization, or SEO, is the process of affecting a business’ visibility and popularity online. It requires a pointed strategy and the right wording to make your business appear at the top of Google, Yahoo, or Bing search results, and again, cannot be done effectively by oneself. With over 81% of adults using the Internet to search for health information, according to a 2013 Pew Research study, being at the top of that search result list is absolutely crucial.
That is where the help of an experienced social media expert comes in. To increase traffic to your site and business, and learn how to share your business through blogs, articles, and social media engagement, contact Jesse Wojdylo of Wojdylo Social Media at email@example.com.