At least a few times every year, Google updates their algorithm to the point that specific pages and websites disappear from Google Search. This is all too common for personal injury lawyers, orthodontists and mortgage brokers. It can be a tough pill to swallow to not see your business showing up anywhere in Google search. Unless you have been penalized, this is likely something that will pass. To determine if you have been penalized or if this is simply a glitch email us at firstname.lastname@example.org.
Most of the time, websites will go through coding updates which will cause Google to “lose” some of the pages or blog posts. We have seen this numerous times with personal injury lawyers. Your car accident lawyer areas of practice page may show up but the page devoted specifically to Audi car accidents is nowhere to be found.
Before going crazy and searching through dozens of pages to find your content it is a good idea to check and make certain the website is being properly indexed. Do this by going to Google and typing in site:[yourdomain].com. You can adjust the date range to the last month or the last week. If you have published content in the last month and it is not showing up on site: searches you will need to hire someone to properly fix the coding of your website. You can email us at email@example.com if you need assistance with this.
If your website pages and posts are showing up in site: yet they are not ranking well, you are likely going through a transition phase with Google. The good news is, the pages will show up in the near future. The bad news is that you have to be patient until Google properly figures out where to rank your content.
Many times, this happens when a website publishes a lot of content in a very short period of time or receives a blast of links that do not happen often. If your website was featured in a news story or you recently starting sponsoring a big event, there is a good chance you received many high quality links. This is great, but it takes time for Google to digest this data and rank you properly. In all likelihood, you will end up ranking higher as links pointing to your domain are very important to the Google algorithm.
Instead of obsessing over one particular page or article, continue to publish unique, quality content and building natural links. In the long run, your website will outrank your competition and you will have nothing to worry about.