Personal Injury Lawyer Google SEO Keywords for 2016/2017

If you are a lawyer or law firm that would like to rank better in Google search please feel free to reach out to us at  We have several monthly packages that can help you get more clients from the Internet.

In 2017, Google has continued to adjust their algorithms to bring the highest quality content to the top of Google search. Creating amazing content, building a clean link portfolio and doing proper backend SEO is necessary if you want your law firm to rank at the top of Google search in 2017 and beyond.

UPDATE: In 2017 we can expect to see much more in relation to “real time rankings” and more constant Google Algorithm updates. In late September 2016 the Penguin 4.0 algorithm rolled out and the search rankings for personal injury keyword phrases started to fluctuate in a more timely manner. This means personal injury lawyers won’t have to wait three to six months to see drastic changes in the search rankings.

If you hope to outrank your competitors you will want an SEO company that is on top of Google Algorithms yet also accessible to get answers to some very difficult questions related to your law firm website. Reach out to us at to work with an SEO boutique firm that has a strong grasp of the Google algorithm and knows how to rank personal injury websites.

Every single year there are going to be new legal terms that pop up in the news. While most personal injury content is evergreen there are always unique businesses and entities that have been negligent in their duties. In 2015, Volkswagen and Audi were deemed to be responsible for many careless acts when building their automobiles. In the past airbag companies and oil companies have put many people in danger. In 2016 we will likely see some automaker go through trials and tribulations in terms of recalls or malfunctions of a vehicle. Toyota has had issues with airbags and that might pop up again in 2016.

If you want to outrank your competition and get more cases from your website it would be wise to stay abreast of these situations and have a content writer or a team of personal injury copywriters that can publish unique sales content. If this is something you need assistance with, do not hesitate to reach out to me at any time. I can help you develop the best content for your website so you rank on the front page of Google search for thousands of long tail keyword phrases related to personal injury law. Remember that Google search rankings for personal injury websites are likely to change more rapidly in the years to come.

Whether you are looking to expand your current practice with a focus on medial malpractice, premises liability or other traumatic injuries or simply want to get more car accident cases, a great way to do so is to have a strong Internet presence.


It is hard to believe that 2014 is coming to a close but before we know it the 2015 marketing strategies will need to be in place for law firms and legal practices throughout the United States. Years ago, lawyers and attorneys could access all the keywords that drove traffic to their website by simply looking at Google Analytics. That has changed in 2014 with Google no longer displaying all the long tail SEO keywords that are directing people to their legal website. If you are looking for the best lawyer SEO you will want to have the proper keywords on your business website.

It is no secret that personal injury lawyers are willing to pay a premium for Google front page real estate. Being #1 for “Atlanta car accident lawyer” or “Houston slip and fall lawyer” could mean the difference in getting new cases daily and not getting any cases at all. While some lawyers are more than happy to work with referrals and leads from other lawyers most would not argue that getting cases from the Internet is the best way to generate money. When looking to get leads and clients from the Internet it is important to optimize for the correct keywords in your legal vertical.

Car Accident Lawyer SEO Keywords

Slip and Fall Injury Keywords

Hiring the Right SEO Company for Lawyers

Car Accident Lawyer SEO Keywords

Time and again lawyers contact me wanting to rank #1 for “[my town] car accident lawyer. While it never hurts to be on the front page for a keyword that has thousands of Google search impressions a day it is important to remember that a legal website cannot magically appear near the top without correct optimization. Something I tell all of my clients is it is important to rank for long tail keywords before ranking for short tail keywords. Here are a few long tail keywords that can help your law firm rank better for car accident related keywords.

  • Ford Car Accident Injury
  • Chevrolet Pickup Truck vs Car Crash Injuries
  • Interstate 40 Major Car Accident
  • Tesla Class Action Fire Lawsuit
  • 2016 Car Accidents in Los Angeles
  • Atlanta, Georgia Car vs Big Rig Truck Accidents
  • Honda Airbag Car Accident Causes Head Injuries
  • Snow and Ice Car Accident Cases
  • Winter Storm Snow Accident Lawsuits
  • BMW Fishtail Car Accident
  • Loose Gravel Causing a Car to Slide Off the Road
  • Big Rig Multi Car Pileup in Orlando, Florida

These are just a few of the many different types of keywords in which blog posts and articles can be created. Unfortunately, most SEO firms and agencies are not willing to help lawyers and attorneys create content for long tail keywords. By providing valuable resources that include plenty of keywords it will naturally be the case that that particular resource will rank near the top of Google search for a large number of keywords.

Slip and Fall Injury Keywords

While traffic accidents, mostly car accidents, tend to bring in the most lucrative cases, there is also an opportunity to get clients through slip and fall injuries and accidents. Slip and fall and trip and fall tend to fall under the same umbrella. That said, those that have suffered a major spinal cord or back injury due to a slip and fall or trip and fall might search for a lawyer or attorney in a different way. Note that some of the major retailers throughout the United States have worked hard to make a safe environment for shoppers. Even though this is the case, it may still be possible that WalMart, Target, Best Buy, Costco, Sam’s Club, HHGregg or local grocery stores leave water or liquid on the floor during busy hours.

It is important to know what causes these accidents to determine what money keywords to go after. Here are a few ideas:

  • Slip and Fall injury on ice or snow
  • Trip and Fall at local grocery store
  • Supermarket slip and fall accidents
  • Slipping and falling on spilled drink in store
  • Trip and fall because of boxes in a store
  • Can I sue for slipping and falling on water
  • Ice causing me to slip and fall
  • What to do when injured because of slipping in a stairwell

These are just a few of the many ideas you can come up with for your local area. Remember, there are local grocery stores and supermarkets in every major city and town. If you have had a case with a specific supermarket it never hurts to do a video or create a resource explaining what happened in that particular case. Client confidentiality is of the utmost importance but that does not mean a paralegal or legal copywriter cannot go over the case without divulging into all the details.

Hiring the Right SEO Company for Lawyers

When deciding on the right SEO company for your law firm or legal practice I strongly suggest choosing a firm, agency or person that is willing to create content. If they are not willing to produce a blog post a day it is going to be extremely difficult to rank for money keywords. The least that must be published on a legal website is three new pieces of content a week. If your new SEO company is unwilling to produce this fresh and unique content it is going to be extremely difficult to rank in Google search over the long haul.

It takes time to build a successful law firm. The same is true when it comes to a legal website. That said, you do not want to create a law firm that is built with one brick per week. Wouldn’t you want several bricks per week or per day? Wouldn’t it make sense that the more quality content is produced the more likely it would be that potential clients are going to click on your website? If you want to rank better in search through content and building natural links feel free to reach out to us at We will be more than happy to discuss some of the monthly packages we offer.

There are always going to be new opportunities to create content related to personal injury keywords. If you need some advice on how to better market your law practice online do not hesitate to reach out to me today.