Personal Injury Law Firm SEO

If you are a lawyer or law firm that would like to rank better in Google search reach out to us at jesse@wojdylosocialmedia.com.  We can start with an SEO audit and discuss some of our monthly packages that can help your practice get more clients from the Internet.

What is Search Engine Optimization (SEO)?
How Much Does Personal Injury SEO Cost?
Do I Need a New Website? What is WordPress?
What About Spanish Personal Injury SEO?
How Long Does it Take to Rank #1 on Google?
Do My Lawyers Have to Write the Articles and Blog Posts?
How Can My Law Firm Get Started?

What is Search Engine Optimization (SEO)?

Search engine optimization is the process of getting more targeted traffic from search websites such as Google, Yahoo and Bing. The foundation of SEO is ranking a website, or websites, higher for keywords that are searched on a consistent basis. If your law firm is located in Atlanta, the keyword phrases “Atlanta personal injury lawyer” and “Atlanta car accident lawyer” are very important to the growth of your firm. By ranking at the top of search for keyword phrases in which searchers are more likely to pick up the phone and call, your practice will retain more clients.

Google has over 200 ranking factors when it comes to choosing which website shows up at the top of search. Our team of SEO copywriters, backend coders, link acquisition specialists and graphic designers have been able to assist lawyers throughout the United States. High quality content is of the utmost importance when it comes to ranking at the top of Google Search. The best pages have text, images, photos and audio files. Our team will work to optimize all files and text on your law firm website.

How Much Does Personal Injury SEO Cost?

The cost of Personal Injury SEO can vary greatly, depending on the size of your firm and the competitiveness of the market in which your legal team practices. If you are in a small town in Alabama, with only one competitor, you will likely be able to rank with a more conservative budget. If you are a personal injury law firm in New York City or Los Angeles, you will have to get more aggressive to compete with the prestigious law firms. If you would like to discuss monthly options for personal injury SEO email us at jesse@wojdylosocialmedia.com.

Do I Need a New Website? What is WordPress?

Remember that consistent, high quality content is an important part of Personal Injury SEO. Many law firms have a website with Justia, FindLaw or a lawyer specific CMS. The most important aspect of a CMS and website is that it can be updated in an efficient manner. If it takes three days to get an article updated it can be problematic when it comes to ranking in Google search. This is why WordPress is the best legal website money can buy.

If you are in need of a new website, we can assist with this process. We have website designers that can update your current website to WordPress, making it much easier to customize and, ultimately, it will rank better in Google search.

What About Spanish Personal Injury SEO?

If you have a practice in Florida, California or Texas, there is a good chance that a large number of your clients are Spanish speaking. Remember that content in Spanish is very different from content in English. We have a team of fluent Spanish speakers that have taught English as a second language (TEFL) in Madrid, Spain. This allows them to properly translate your English content into Spanish. Depending on your location, we can create Spanish content that is searched by those of different Spanish speaking backgrounds.

How Long Does it Take to Rank #1 on Google?

If you have the desire to rank #1 for “[your city] personal injury lawyer” it is important to remember that this is not a get rich quick scheme. It took several years, and possibly decades, for you to grow your law firm to where it is today. It takes time for a website to gain authority and a high reputation in the eyes of Google. Our team will offer their expertise throughout the audit process so you can better understand how long it will take to rank for short tail keywords versus long tail keywords.

Once again, the competitiveness of your market matters greatly when it comes to ranking at the top of Google Search. It is easier to rank #1 for Hayesville, North Carolina personal injury lawyer vs ranking #1 for Houston personal injury lawyer. That said, we are very confident we can get your firm to the #1 spot in an efficient manner.

Do My Lawyers Have to Write the Articles and Blog Posts?

Content is one of the building blocks of SEO and ranking in Google Search. We understand that your legal team is very busy. They are likely in meetings with clients or in the courtroom on a daily basis. We do not expect your team to write blog posts or articles every single day. At Wojdylo Social Media, we have a team of SEO copywriters with a legal background. With several UNC School of Law and Duke Law students and graduates at our disposal we can write high quality content that will rank at the top of Google Search.

If you have a team of writers, we are more than happy to supplement their hard work with proper optimization of content. This includes H2 subheadings, internal and external linking, high quality graphics and promotion of content.

How Can My Law Firm Get Started?

The sooner you start SEO, the better. One of the ranking factors for the Google algorithm is age of a website and age of links and content. Rather than waiting three to six months to start the SEO for your law firm website, we suggest getting started today. Contact us at jesse@wojdylosocialmedia.com so we can audit your website and determine which monthly SEO package is right for you. Ultimately, our goal is to help your practice get more clients from Google Search.