After writing our article about the potential Google Algorithm Update in December 2016 we receive a number of emails from business and website owners that have seen a drop in search traffic and search rankings. The drop seems to start between December 4th and December 12th and has continued until today. So, what is causing this sudden drop? Did your SEO company do something wrong? Do you have a very poor back link portfolio to cause this algorithmic penalty?
First of all, we must explain there is a difference in a manual penalty and an algorithmic penalty. If you did not receive a message in Google Search Console you were hit by an algorithmic penalty. This means your website is not up to Google standards when it comes to content, backlinks or backend coding. The only way to know what is wrong is to have an experienced Internet Marketing firm look at your website. Even then, some firms may not have a clue as to what is going on.
If you have questions about your website feel free to email us at firstname.lastname@example.org. We will do our best to help you understand what might have gone wrong for your website to drop in the search rankings so much. Also note that a drop from page 1 to page 2 is likely not a penalty. This is simply Google turning the knobs of the algorithm to provide better search results. If you have dropped from page 1 to page 2 you can recover your rankings rather quickly with some proper optimization.
Have you seen a drop in your search traffic? When did this drop start? What are you doing to get your search rankings back?