Several times a month we are asked to assist clients with their Internet presence. Whether they are launching a new product or opening a new office, having an Internet presence is imperative in 2017. The first step of the process is to make certain a website is easy to update and can be found in Google search. Over the years, dozens of content management systems (CMS) have been developed. These include Drupal, TYPO3, Joomla and WordPress. There are also many proprietary software providers for specific industries and niches.
We always suggest WordPress for several reasons. The three main reasons WordPress is the #1 choice is the ease of accessibility, the backend coding and customization. WordPress offers a dashboard that is very easy to use. In fact, many business owners have told us it is easier than their email application.
Adding new content in the form of a blog post or a landing page is as easy as one click of the mouse. On other website platforms it can take several steps to add a photo, video or text file. With WordPress, it takes one step and can be completed in less than five minutes.
Adding a page looks like this:
As you can see, you can add a title, content to the body of the page and hit publish and the page is available for the world to see. This is much easier than having to spend 45 minutes to an hour trying to properly code with other website builders.
The second factor that makes WordPress so appealing is the backend coding works seamlessly with Google. You will never had to worry about Google’s Spiders not being able to crawl a WordPress website because of a coding issue. Over the last decade, WordPress developers have worked very hard with Google to make certain all the backend coding is easily crawlable.
What this means to you as a business owner is you don’t have to spend extra money to verify your pages and posts are going to show up in Google Search. With the proper content and SEO agency you are going to find that all of your articles show up in Google Search. Where they show up in Google search depends on the SEO of your website.
The final reason WordPress is a fantastic option is all themes can be customized. If you see a website on the Internet that you like, there is a good chance our team can create a WordPress customized theme that is very similar. We can also quickly update the site if you change your logo, offer a new service or have a new product to launch.
If you are deciding upon a new website, we strong suggest WordPress because it will be very easy to update and Google will crawl your pages and posts with ease.