Well, we knew it was bound to happen. The creator of Snapchat, Evan Spiegel, has become the world’s youngest billionaire in 2015. He joins the Fortune 400 with a net worth of $2.1 billion. Snapchat’s chief technology officer, Bobby Murphy, also made the list at $1.8 billion. Spiegel was #327 while Murphy came in at 375. Unless the Snapchat strategy goes completely south, these two young men will continue to climb on this list in the years to come.
Find out more about Evan Spiegel making the Fortune list at this LA Times link. As we continue to move forward Snapchat has an opportunity to overtake YouTube and Facebook in terms of total video views. If Snapchat offers incentives (money) to users through a partnership program Snapchat could be the largest social media company in the world. Direct advertising to millions of video viewers has huge potential. Advertisers are always willing to fork over money if they know their ads are getting seen. This is something Snapchat can guarantee.