The Snapchat Map is currently showing Christmas Trees, Candy Canes and Snowmen. When first looking for Snowmen, you may think they are only showing up where it is actually snowing or cold. When we first looked, we saw them in Colorado, Ohio and New York. We did not see them in North Carolina, Florida or Texas. After doing more research, we saw snowmen in Mexico and other countries around the equator in which we know it is not snowing.
So, just like the Candy Canes and Christmas Trees, it looks as if the snowmen are completely random. Please comment below with the town or city in which you are seeing snowmen on the Snapchat map.