I will be the first to admit, Tagboard “boards” look very nice on WordPress. For an example, check out my WSM News page. While the Tagboard board is visually pleasing many webmasters, bloggers and website owners will likely wonder if there is any SEO value or if the links affect search rankings. When a Tagboard is installed on WordPress through a plugin or HTML code it creates an iFrame. This means the Googlebot cannot crawl the contents of the board.
When looking at the source code for any website with a Tagboard board, Facebook comments or any other type of iFrame, webmasters will notice that the content within the iFrame is not in the source code. This means Googlebot is unable to crawl this information. In essence, what this means is that all those Facebook or Twitter comments on your blog are not being counted as content on your website. This is why many websites like CNN or Huffington Post either create their own commenting system or they use a commenting system that is not an iFrame. UPDATE: HuffPo gave in to Facebook comments and are now losing all the SEO value.
Should You Use Tagboards on Your WordPress Site?
Remember that SEO is all about user experience. If you feel as if Tagboards enhance the user experience I would strongly suggest using them. Even though none of my Twitter, Google Plus or Vine updates that are shared to my Tagboard affect SEO they are still a visually pleasing way for my audience to get social media news and Google updates. I am fully aware that many of my readers are not going to access my website every single day. This means I attempt to reach them where they are. This is often Twitter, Google Plus or other social outlets.
Recognize that Google Plus has great SEO value while Twitter has almost zero. Once again, try not to get too caught up in this as the value of Twitter is connecting to an audience and other journalists or website owners. If you break news on Twitter you could end up getting dozens of natural links from major newspapers or news outlets. This is outstanding for your website as you will be receiving references from websites that have strong authority in your industry. Twitter is a great place to connect with those that work in the newspaper or magazine industry.
WordPress and Tagboard work very well together. You don’t have to adjust the height or width at all. Simply grab your Tagboard code and insert it onto a blog post or a page. If you are in a situation in which you break news or provide daily information it would be a good idea to create a unique page for the Tagboard. You will then be able to update Facebook, Twitter, Vine, Google Plus and other social networks from your mobile phone and the updates will automatically show up on your website. This can be great for those that are often out and about.
Does Tagboard Have Any Competitors?
When looking for websites or apps that are similar to Tagboard the search results are lacking. Tagboard is, in my opinion, the best way to visually display anything that is shared with a hashtag. Here is a great #UNCLive board by my friend Dan DeWitt. As you can see, this is perfect for sharing photos of sporting events or teams. If you are in an industry in which you can share photos, videos or gifs it would be a good idea to create a tagboard today. Note that you can only create one tagboard per Twitter, Facebook or Instagram account. If you want to create more than one Tagboard you will have to upgrade to premium which is $99 a month.
Over the next few months I will continue to scour the web to see if there are any competitors to Tagboard. If a competitor were created that was crawled and indexed by Google it would be extremely effective. One example of this type of “social network” is RebelMouse. Here is my RebelMouse page. All the links on RebelMouse are crawled and indexed by Google. Remember that the links are only as powerful as the page or website that shares them. If you are a power social media user and you Tweet, update Google Plus and share Instagram photos consistently it is well worth it to set up a RebelMouse page. It is a way to put all of your social updates in one place. The only thing that is not great about RebelMouse is that you can’t create a “board” that can be shared on a blog post or a page like a Tagboard.
The SEO Value of Tagboard
Even though the links on an embedded Tagboard are not crawled note that the Tagboard.com page will allow you to share your Google Plus, Instagram and Twitter profile links. You also have the opportunity to share one link to whatever website you choose. If your Tagboard gets popular and many authoritative websites start to link to it, the power of the outbound link on the Tagboard page will only increase. On my WSM News Tagboard page you can see you can see that I link my page wojdylosocialmedia.com/wsm-news.
The best way to use this outbound link is to point it towards a resource that is directly related to your Tagboard. While many will direct the link to their website homepage I would suggest pointing it to a specific blog post, article, video or page. This will allow the people that find your Tagboard to get a much more focused understanding of what your website is about. If you need help better understanding this please feel free to reach out to me at firstname.lastname@example.org. I have effectively used both Tagboard and RebelMouse to improve the visibility of my business website as well as the websites of my clients. With a little creativity you can create a Tagboard for almost anything. Just remember to come up with a completely unique hashtag.