What is a Good “Time on Site” for a Personal Injury Lawyer Website?

If you are a personal injury law firm looking to rank higher in Google search contact us today at jesse@wojdylosocialmedia.com. We offer monthly SEO packages that can assist you in getting clients from your website and web presence.

Every single day we receive phone calls from law firms asking for SEO advice. Marketing dollars are now going towards a website, digital marketing and SEO as more and more firms realize potential clients are Googling on their smartphones and computers. To rank at the top of the Google search results for “Los Angeles personal injury lawyer” your firm will need to beat out a number of competitors. One way to do this is to offer a great user experience which would mean a visitor spends more time on the site. So, what is a good “time on site” for a personal injury lawyer website?

Before assuming the number 1 search ranking factor is time on site, or any Google Analytics metric, remember that the Google algorithm is comprised of over 200 ranking factors and these change constantly. That said, if users are finding value in your site and staying for a longer period of time, there is a good chance you are doing something right in terms of SEO.

Also remember that time on site can vary greatly depending on your content. If you offer short nuggets of information as far as car accidents and legal terms, users will get what they need and move on. If you own a retail website in which users are browsing around to buy something, they will spend much longer on the site. Just because website A has a longer time on site compared to website B, it does not mean it will rank higher or has better SEO.

All that being said, if the time on site is under 10 seconds you have a cause for concern. You may receive a message like this from Google:

low-quality-pages-google-algorithm-penalty

In text:

We’ve detected that some of your site’s pages may be using techniques that are outside Google’s Webmaster Guidelines.

Specifically, we detected low-quality pages on your site which do not provide substantially unique content or added value. Examples could include thin affiliate pages, doorway pages, automatically generated content, or copied content. For more information about unique and compelling content, visithttp://www.google.com/support/webmasters/bin/answer.py?answer=66361.

We encourage you to make changes to your site so that it meets our quality guidelines. Once you’ve made these changes, please submit your site for reconsideration in Google’s search results.

If you have any questions about how to resolve this issue, please see our Webmaster Help Forum for support.

Sincerely,

Google Search Quality Team”

If you are simply trying to confuse users on your website, Google’s algorithms can quickly figure this out. The easiest way they can figure it out is a very low time on site.

To have a time on site under 10 seconds you likely have very poor and thin content. Most lawyers will find their time on site is between 20 seconds and 40 seconds. This is quite common.

lawyer-website-time-on-site

A fantastic goal would be 45 seconds for time on site. The best way to do this is to create a great website with internal links that make sense. Point visitors to pages that would be of interest to them. Note the color scheme of your internal links. Can users see these links on their iPhone or Android phone? Are most visitors coming to your website from desktop or mobile? These are all important things to consider when trying to create a better user experience.

Internal linking and useful, unique content are the two most important factors when it comes to time on site.

If you are a personal injury lawyer that would like to rank higher in Google search contact us today at jesse@wojdylosocialmedia.com. We have a number of monthly packages that will help you to get more clients from your website.

If you need assistance with technical SEO or content creation, do not hesitate to reach out to us today. Our goal is to help your law firm rank #1 for your city or area.


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