Google Analytics has gotten harder, not easier, over the years. No longer is it the case that Analytics users can simply hop into their keywords and see what is getting searches for their website. Now, there are a few extra steps that must be taken to determine what articles, pages or resources Google searches are finding. Here are the steps you need to take.
1. Login to Google Analytics. Nothing more to say here. Go to analytics.google.com and log in.
2. Select “All Website Data” or “www.[mydomain].com” for your website
3. Expand the “Acquisition” tab on the left. You will likely have to scroll down to see the “Acquisition” tab. The tabs on the left are: Dashboards, Shortcuts, Intelligence Events, Real-Time, Audience (default expanded), Acquisition, Behavior and Conversions.
4. Click the tab for “Keywords” then click “Organic”. Remember “organic” keywords are the phrases in which a searcher clicks a natural search result and not a paid advertisement that shows up in search.
5. Click “Landing Page” under the Google search traffic chart:
6. Scroll down and click on any URL in which you would like search traffic trends. The chart will look like this:
Note that at any time you can adjust the timeframe by changing the dates on the upper right hand part of the Google Analytics dashboard. This can be very useful if you had a blog post or page that was hot during a specific time of year or over a short time period. Remember that these search traffic stats are for all search engines including Bing, Yahoo!, Google and AOL.
If you scroll down on this particular part of Google Analytics you can also get data such as Sessions, % of New Sessions, New Users, Bounce Rate, Pages/Session and Average Session Duration. By analyzing visitor behavior and how they were acquired you can move forward with your content creation and SEO strategy. If you need help getting more search traffic to your website please feel free to reach out to me at firstname.lastname@example.org. I have several monthly packages that can help your business acquire more searches through Google search.
Here is a Vine video that will help you with this process: