Snapchat ads are becoming more and more apparent throughout the app. When Snapchat was just getting started, we saw about two or three ads per day. Now we are seeing dozens and dozens. It was recently announced that Snapchat is going to insert ads between our friends stories. This is something we thought would happen years ago and is finally coming to fruition. One thing is certain, there will be plenty of backlash when this goes live.
What Snapchat will do is insert an ad in between your friends autoplay stories. This is opening the door to also place ads at the beginning of private Snaps as well. That will likely come later, but look for it sometime in late 2016 or early 2017.
As for the new ads between stories, many will be asking if there is a way to stop those ads. With Snapchat being very strict with third party apps, it is highly unlikely that users will be able to download an ad blocker to remove the ads. This is one of the reasons the Snapchat valuation continues to skyrocket. Users have to sit through ads because there are no options to avoid them.
One would imagine that the ads will be click to bypass but it will still be frustrating to see all of these ads on autoplay stories. Do not expect to see an ad after each story. One would guess there will be an ad for every five or six stories. That being said, most Snapchat users have about 30 or 40 people in which they watch their stories diligently. This means, multiple times a day, a Snapchat user will be served five ads. This is Snapchat printing cash.
As this release gets closer, we will work to find out if there are any options to turn off ads that happen between Snapchat stories.