What is Unique and Compelling Content According to Google?

If you have tried to rank a website on the front page of Google search you have likely encountered a number of different messages within Google Webmaster Tools or Google Search Console. One of the most common “strategies” used to rank websites is to create as much content as possible.

Unfortunately, with this strategy may SEO firms will create low quality pages such as thin affiliate pages, doorway pages, automatically generated content, or copied content. If you are a lawyer, orthodontist or mortgage broker that relies on your website to get business, you cannot see your rankings drop because of this poor SEO tactic. This is the exact reason it is a better long term strategy to create unique and compelling content.


So, what is unique and compelling content according to Google? Unique and compelling content is something that has never been published before online. If you are going to your competitors website and copying everything they do, you will never outrank them. Google knows they created the content first. In fact, if you copy them, Google will rank their website even higher because they find their content to be the source for other websites.

Creating unique and compelling content can be extremely difficult for many lawyers, orthodontists and mortgage brokers. The reason for this is because they simply don’t have the time to sit down and publish content on a consistent basis. If you are writing one blog post a month, you are going to struggle to be creative in your work. It is also the case that most large SEO companies do very little in the form of unique and compelling content. They write one blog post, chance the city and state and publish it to 200 different websites. Google recognizes this and devalues the content.

The best way to rank in Google search is to hire a firm that excels in create valuable content on a consistent basis. If you are looking to rank on the front page of Google search with a long term strategy reach out to us today at jesse@wojdylosocialmedia.com. We have a number of monthly SEO packages that include unique and compelling content. While personal injury lawyers, Invisalign orthodontists and mortgage broker are our most common clients, we work with any business professional or corporation that benefits from ranking on the front page of Google search.

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