University of Utah Uses Snapchat During College Gameday

On Saturday, October 10th, 2015 ESPN’s College Gameday was live from the University of Utah campus. This was a very unique College Gameday as the hit TV pregame show starts at 10:00 am est; this is 8:00 am in Salt Lake City. Utah students had to get up very early to be part of the action. For quite some time I have been following the univofutah Snapchat account and they were actually my Snapchat user of the day last week. They do a fantastic job with Snapchat. Today was no exception. Here is the video of the College Gameday Snapchat Story by the University of Utah official Snapchat account:

The marketing team at the University of Utah simply knows how to run a great Snapchat account. In fact, I have yet to find another official university or college Snapchat account that even comes close to the University of Utah account. While the University of Virginia does a good job it isn’t even in the same league as the University of Utah. Go follow them now and you will see what I mean.

As the game against Cal approaches it will be interesting to see how the University of Utah Snapchat account uploads videos and pictures. I will be watching.


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[…] The reception has been favorable with a steady growth in followers and more than 1,500 unique views per story. Even the nascent Snapchat experts across the country have taken notice. Jesse Wojdylo, an SEO and social media professional who has written extensively about Snapchat had this to say: […]