Well, we predicted this months ago, Snapchat is going to have live TV content for its users. This makes perfect sense as millennials are willing to sit on Snapchat for hours but they refuse to turn the TV on. The first TV show will be Watch Party: The Bachelor which will air for 24 hours following the Monday, January 2nd, 2017 premiere of the Bachelor. You can join the Snapchat The Bachelor Group Chat here.
The Watch Party: The Bachelor Snapchat TV show will be available for 24 hours on Tuesday, January 3rd, 2017. Unfortunately, the only way you will be able to watch this behind the scenes episode is to download the Snapchat app and watch on your iPhone or Android. Millions of diehard Bachelor fans will search for this “episode” on Facebook, Twitter and YouTube, but they will be unsuccessful.
This is just the start of many TV shows that are going to show up on the Snapchat Discover tab. With more and more millennials watching Netflix, HBO Go and the WatchESPN app on their smartphone it makes sense that they would open the Snapchat app and watch a 20 or 30 minute TV show. Look for Netflix to attempt to partner with Snapchat in the very near future. How great would it be to watch Arrested Development on Snapchat?
We know that Disney – ABC Television Group has a business relationship with Snapchat so look for Scandal, How to Get Away with Murder, Dancing with the Stars, Grey’s Anatomy, Modern Family and The Goldbergs all to get some “airtime” on the Snapchat Discover section of the app.
The fact that Disney is a part of this deal also means we will see plenty of short video clips or movie trailers for all the big Disney and Marvel movies coming out next year. Look for trailers of Deadpool 2, Spider Man: Homecoming, Guardians of the Galaxy 2, Inhumans, Black Panther and more. The Disney movies we will see promoted are Pirates of the Caribbean, Beauty and the Beast and Cars 3.
When the new TV shows come available, we will be sure to create a resource to explain the show and offer the ways in which you can watch parts of the show. Some will try to download the episodes of Watch Party: The Bachelor TV show to YouTube but these will be taken down for copyright infringement.