Not only are websites getting hit with algorithmic penalties in December 2016, some are completely disappearing from search. We have conducted a few studies and noticed websites that were once on page 1 cannot be found anywhere in search. So, why is this the case?
There are two reasons your website no longer shows up in search. The firs reason is basic and can be fixed rather easily. If your SEO or Internet Marketing company has redirected your site or changed the backend coding it may have caused confusion for the Google Spiders. We have noticed this several times in the last few years. An SEO company will want to 301 redirect a website to another website and will do it incorrectly. They may 302 redirect a page which is a temporary redirect. This is going to cause Google to think the page or website has only be temporarily moved. With a 302 redirect, the search rankings are often all over the board. Sometimes a website completely drops from search.
If your website is going to be redirect, it needs to be redirected properly. It is also important to know where the website is being redirected to. There is the possibility that your SEO company is redirecting your current ranking domain to a domain that is penalized or has been penalized in the past. If this website is still penalized or has a shady backlink portfolio the rankings will drop.
The second reason for the disappearance in search is Google has deemed your website not suitable for a high search ranking. Most of the time, this means your website will drop five or 10 pages and not completely from search. There are times in which you will notice that your website doesn’t rank anywhere for highly competitive keyword phrases. If you have actively worked to build hundreds and thousands of links and your content is scrapped from another site, Google will likely deem your site unsuitable for high search rankings.
If either of these issues has caused your website to disappear from search email us at firstname.lastname@example.org. We can help you recover your rankings or build a new website that will have amazing content with a clean backlink portfolio. While we work with mostly personal injury lawyers, orthodontists and mortgage brokers, we are open to discussion of helping any business that benefits from ranking at the top of Google search.