The eastern part of North Carolina has some of the most beautiful coastline in the world. The Outer Banks is world famous as the place in which Blackbeard and other pirates looted ships for gold. Wilmington has become popular amongst Hollywood actors and producers. What started as Dawson’s Creek has become the home to Iron Man and many other multi million dollar movie.
Now that more and more people know about the coast of North Carolina, it makes sense for local businesses to increase their online marketing efforts. In the past, tourist towns like Wilmington grew through word of mouth. When transplants relocated to the area, they simply asked the locals where to go for something like Sunday brunch or a high quality mechanic. Today, more and more people are resorting to the Internet to find something such as a Morehead City pest control company or a Wrightsville Beach Internet Service Provider. Gone are the days of asking your real estate agent to find all the phone numbers to contact businesses.
With this being the case, it is imperative for local businesses to optimize their online presence. If you are a local mortgage broker or financial advisor, it is unlikely a family moving to Wilmington will not look up your history and/or reviews on your success of failure. The same is true when it comes to Wilmington, NC health insurance. Agents once received all of their business because of word of mouth. Today, they get a large majority of their business from Google Search or their website.
Hopefully, small businesses recognize the value of expanding their online presence. This is especially important in coastal towns like Atlantic Beach, Wilmington, Morehead City and Nags Head. As Millennials start to spend more money, you can be rest assured that businesses in tourist locations that have a strong Internet presence are going to do much better than those businesses that have yet to build a website.
While it is not mandatory to spend $10,000 a month on Google Adwords and another $5000 on website updates, it is valuable to be found on Google Search. Thousands of people traveling to Wilmington and OBX will be looking for local services and restaurants on their iPhone or Android smartphone. If you do not show up in search for “best seafood restaurant on Bald Head Island” you are going to find it very difficult to compete with the restaurants that do.
Understand that many industries are just getting started with their Internet presence in small coastal towns. This is a great opportunity. If you are the first health insurance agent with a presence throughout the coastal region, you will dominate the search results for years to come. Do your best to provide high quality information for those searching for facts on your industry. If you consistently do this on your website, you are going to find that you get a lot more business from Google in the near future.