Here we go again. Every few months we have a big time tech company trying to compete with Snapchat. This time it is Yahoo! I know, I thought the same thing. If there were ever a tech company that is not appealing to the younger crowd it would be Yahoo! That said, they are giving it a go with Livetext. In the last 12 hours there have been dozens of tech websites reporting about the United States launch of this app on Thursday, July 30th, 2015. While they have hyped the app, I don’t think it is going to be a competitor to Snapchat.
What is the Difference in Yahoo!’s Livetext and Snapchat?
Sound and video conferencing. That is about it. From what I understand Livetext is a way to communicate with friends and family members without using any sound. Just the other day I thought about the great way in which DJ’s could use Snapchat because you can upload a story with your phone playing a song. I guess Yahoo! didn’t think about this. One of the best features of Snapchat is the sound. Has Yahoo! not seen all the summer concert stories that have gone viral on Snapchat? I guess not.
Note that Livetext allows you to type while watching another person react. I have no idea who thought this was a good idea.
Snapchat Will Remain King of Video Content
After watching Beme gain traction and then fall apart it is quite obvious Snapchat does not have anything to worry about. I do not think Yahoo!’s Livetext will even get off the ground. The best thing Yahoo! can do is make certain there is zero Yahoo! branding on the app. If they were smart they would brand it with Tumblr, which they own, as the younger Internet audience loves Tumblr.
It will be interesting to see how this “launch” goes on July 30th. Yahoo! thinks iPhone and Android users want to video conference with one other person without being able to use sound. Well, maybe I am getting old but I cannot see how this would be useful at all.