As many of my readers know, I am 100% bullish on the smartphone app Yik Yak. This anonymous bulletin board is blowing up on college campuses. I live within a few miles of the University of North Carolina (UNC) which is one of the most active locations for Yik Yak. It is shocking how many students are posting at all hours of the day and the night. I had heard about the cyber bullying at local high schools throughout the country so I decided to see what this was all about.
I took a trip down to the area around East Chapel Hill High School. I volunteer at Carol Woods Retirement Community with is a stone’s throw away. Before going into the retirement community I quickly checked Yik Yak and this is what I found:
The text states “It looks like you are using this at a High School or Middle school which is not allowed. Sending and reading is disabled.” I know the creators of Yik Yak had mentioned they were going to put a block around local high schools but I didn’t know if it was possible. My question is, what if a high school is right next to a college? Does this mean the college students that are three blocks off campus are unable to use Yik Yak?
Ultimately, I think this is a great sign for the company. Any owner that is willing to adjust the app to protect children is outstanding in my book. Facebook, Twitter and Snapchat have not been willing to do something like this. In reality, this is even better for Yik Yak. I will never forget when Facebook first came out. It was extremely popular because only college students with a .edu email address could use it. High school and middle school kids were begging their older brothers and sisters to access their Facebook page.
I think we are going to see the same thing with Yik Yak. High school and middle school kids are going to drive to a college campus just to experience Yik Yak. The one great thing about the college campus Yik Yaks is they are policed very well by the student population. It is not as if college students are extremely mature but they are definitely more mature than high school students. In fact, any time I have seen a name mentioned on Yik Yak, besides a basketball player of celebrity, the Yaks are downvoted quickly.
As of August 26th, 2014 I am extremely bullish on Yik Yak. This is the most viral internet opportunity since the early days of Facebook. It the Yik Yak owners keep this app hyper local it can go a very long way. I am going to publish an article on how to increase Yakarma shortly. This is something many users have been asking about.