There are very few businesses that would benefit more from Search Engine Optimization than a dermatology practice. Many dermatology patients are paying out of pocket and services are considered a cosmetic or elective procedure. This means the business can profit quite a bit versus having to fight the insurance or financial system. To rank at the top of Google Search for South Tampa dermatologist means that anyone moving to the area will immediately pick up the phone and call your practice. This is the best, and most efficient way, to build a dermatology practice. If you want to rank at the top of Google search for dermatology keywords, reach out to us today at jesse@wojdylosocialmedia.com.
Most dermatology groups start to grow rapidly because they acquire new patients through their website or some type of Internet Marketing. With this being the case, it stands to reason that any dermatology office would benefit from putting money towards their SEO and Internet Marketing budget. The difficult part for most of these businesses is there are hundreds of different ways to spend money through Internet Marketing. All successful business owners know this because they receive email solicitations every single day for services to help their website perform better.
The good news is you likely found this resource because it ranked #1 in Google. We have the knowledge and skills to rank any website at the top of Google search for dermatology keywords. Whether you are a Moh’s Doctor in Texas or an acne clinic in Tennessee, we can help you get more patients from your website. Email us today at jesse@wojdylosocialmedia.com so we can help you grow your dermatology practice.
Should a Dermatology Practice Invest in ChatGPT?
This is a very difficult question to answer because all business models are different. That said, most Americans are using ChatGPT to have a conversation related to specific topic areas. If a potential dermatology patient is using ChatGPT to get some more information about the discoloration on their forearm, it would make sense that they would trust the resource that is cited by ChatGPT. Getting your dermatology website cited and referenced in ChatGPT is no small task. Fortunately, we have been studying the large language models since before Google published the Transformer paper in 2017. We have studied the Google algorithm since 2007 and that algorithm is now a major part of what populates on all AI ChatBots.
2026 SEO and Internet Marketing
We are hearing more and more that ChatGPT is going to kill Google. While this “could” happen, it will not happen overnight. In 2025, we tracked traffic to multiple websites and this is how it shook out:
- Google Search – 1,700,000,000
- ChatGPT – 788
You read that correctly. Across dozens of websites, Google Search sent 1.7 million visitors and ChatGPT sent 788. We know, we know. When it happens, it will be quick. Well, OpenAI has to figure out a way to make money and Google prints cash every single day with their paid search ads. Their first ever $100 billion revenue quarter happened just last quarter. Google has a money printing machine so they are going to win the AI race.
The cost of servers and data centers is going to be the death knell of OpenAI. While they can get all the $50 billion investments they want from Oracle, Nvidia and Microsoft, they cannot keep up with Google make $100 billion every three (3) months. For your knowledge, OpenAI has never produced a profit. Meaning, every day that goes by, they are losing ground on Google. Money talks in the tech world.
Knowing this, it would be very wish to better understand AI models and certainly, Google Gemini. If ChatGPT does win, those with knowledge of Gemini will still have the transferable skills to rank websites or web properties in AI search. With Google creating the Transformer, the T in ChatGPT, it would make sense that Google knows and understand exactly where OpenAI plans to go with their Chatbot.
Google does not need a Chatbot. Google has had a chatbot since 1997. This is why those who truly do know and understand how to rank websites in search do so well with gaining new customers or clients. The reason you are reading this is because it ranked well in Google Search.
Whether you are a Tampa Mohs Surgery dermatologist or an exclusive hair loss clinic in Miami, we can help you rank higher in Google Search and in any AI Chatbot or AI search. We have been studying the Google algorithm since 2007 and are well versed in the nuances and techniques to assist businesses in getting more patients through their digital or internet presence. The great thing about SEO and ranking in search, it brings in new patients in perpetuity rather than having to pay for every single lead.
If you want your dermatology practice to be cited, referenced and mentioned in ChatGPT, reach out to us today at jesse@wojdylosocialmedia.com as we are confident we can help you get new patients through your website by supplementing ChatGPT to rank higher in Google Search.
How Users Search on Google
It may sound crazy, but when people need an answer to a question, they use Google. Some are using ChatGPT, but most Internet users have created a behavior in which they receive 10 suggestions and choose the best one. This is Google Search results. When someone is sitting in Miami, Florida and sees a discoloration on their forearm, what is their first instinct? To Google “what is a discoloration on my arm?” or some variation of a question related to the issue. If you are the dermatology office that gives them the well cited and well researched document on what it could be, wouldn’t it stand to reason they would want to be a patient at your dermatology office?
What most dermatology offices are not aware of is the fact that millions and millions of people are searching dermatology keywords every single day. They may not be searching “best Miami dermatologist” but what they are searching is “is the UV index in Miami going to cause skin cancer?” With more and more businesses ditching a website and attempting to only run a Facebook business page or simply an Instagram account, they are missing out on the hundreds of thousands of keywords related to dermatology and skin care that people are searching every day on Google. Don’t let your practice miss out on the opportunity to not only provide value to those searching, but to increase the number of patients. Email us at jesse@wojdylosocialmedia.com if you would like your dermatology practice to rank higher in Google Search.
Hair Loss Search Engine Optimization
In 2026 more and more men are concerned about hair loss. We are also seeing trends that men are losing their hair at a younger age. With this being the case, there is a huge audience that is looking up hair loss information on Google and in an AI chatbot. If you own a dermatology practice, you are likely getting asked questions every single day about hair loss. If these questions are being asked, they are being Googled. You could streamline the process of getting the patient by simply having the information on your website. All these searchers finding your website will help Google understand that you are the dermatology resource in your area.
We have been optimizing hair loss content and landing pages for over a decade. The fact that many businesses that are not dermatology practices offer this service makes the keyword much more competitive. As a dermatology practice, it would be wise to determine which practice areas are your expertise while also looking at the potential market for that service. Hair loss is a service that is needed everywhere, but if your practice is in a modern American city, there tend to be hair loss businesses on every single corner.