At his peak, DJ Khaled was bringing in well over 2 million viewers per story on Snapchat. While DJ Khaled may have been the first “King of Snapchat”, there is no doubt who was the first “Queen of Snapchat.” Kylie Jenner was 18 when Snapchat first started to become extremely popular with their stories feature. To say she was the right age and at the right place at the right time is to put it mildly. Kris Jenner absolutely knew what she was doing.
When Kylie Cosmetics had her first major launch in November of 2015, she posted the traffic that was coming to her KylieCosmetics.com Shopify website. There were over 600,000 live visitors at any given moment during the launch day. This was the the launch of Shopify as a business and Kylie Jenner as a prominent businesswoman.
While there is a lot of debate and argument as to the fact the Kylie Jenner was the youngest billionaire female ever. Where there is no debate about is the fact that she was drowning every other celebrity when it came to Snapchat Story views in 2015 and 2016. DJ Khaled may have been bragging about getting 2-3 million views per Snapchat Story. What he did not know is that time, 18 year old Kylie Jenner was garnering over 10 million story views.
In 2026, 5-10 million Instagram or Snapchat Story views is not that big of a deal. Back in 2015, when Snapchat was starting to build the stories functionality and Instagram didn’t even have stories, anyone getting over one millIon Story views per story would have been considered a huge influencer and celebrity. Now, YouTube, Instagram and TikTok dominate the live and story views. A popular YouTuber can get tens of millions of views but this all started with DJ Khaled and Kylie Jenner back in 2015.
This was also an amazing business opportunity for anyone that saw the writing on the wall that Shopify “seller” websites would change the way commerce was done on the Internet. In November 2015, the Shopify stock price was under $3 a share (price adjusted). Today, it is over $115 a share and that is after a pullback from the $170 range in October 2025.