Several years ago, many internet marketing experts predicted that social media would provide little to no follow through in terms of actual sales, leads or patients. While Google Search is still the top converting medium in the internet marketing vertical, social media is starting to become more valuable. While ranking #1 for Garner, NC dentist will provide the most bang for the buck, there is a great amount of value in Facebook, Instagram and even TikTok.
It is important to understand not all metrics are equal. If a dental office is getting 50 likes on an Instagram photo versus 50 search visitors, it is going to see significantly more new patients from Google Search. That said, ranking in Google Search takes much more time and is harder than building a following on social media; especially viral sites like Instagram and TikTok. Building a brand on social media can help with search rankings. While an orthodontist cannot expect to be #1 for Pensacola Orthodontist by getting thousands of likes on Instagram, it does help to have a powerful Instagram profile.
The way this works is pagerank. Every social media profile has an individual pagerank that is assigned by Google. If an orthodontist or dentist is very passive and has a small following on Instagram, Facebook or TikTok, there is no reason for websites such as this one to link to it. If there is a large following and they are one of the top orthodontist on Instagram it makes sense that highly authoritative websites would link to their profile. With each subsequent link and mention on the web, the pagerank of that social media profile gets more powerful. As the social media profile gets more powerful, the outbound link to their homepage gets more powerful as well.
In essence, a business is killing two birds with one stone by building out an extremely powerful Facebook, Instagram, Twitter or TikTok profile. You can add new patients and you can start to rank higher for highly competitive keyword phrases. Some dental professionals don’t have thousands of extra dollars (per month) sitting around to build a strong social media presence. Fortunately, they do not have to do this. Marketing agencies such as GO Media help dental and orthodontic professionals in all areas of Internet marketing.